Press release

Audi takes top three ‘fastest selling car’ spots in April

Three Audi variants proved to be the fastest selling cars on Auto Trader in April.

Figures from the country’s leading digital automotive marketplace revealed a clean sweep for the German car maker, however regionally the data painted a very different picture.

In four regions, the 2012 Nissan Qashqai topped the list of speedy sellers, with both diesel and petrol variants performing well. However this strong regional performance was not quite good enough to elevate either car into the national top ten.

“The April data continues to demonstrate the importance of pricing to the live retail market to optimise speed of sale,” commented Karolina Edwards-Smajda, Auto Trader Trade Solutions Director. “On average cars in the top ten were 99% aligned to their optimal price position, based on our comprehensive retail price intelligence.

“But the regional figures also underline the need to adopt a local view to demand and sourcing strategy based on regional desirability. The 2012 Citroen DS3, for example, may have been the fastest selling car in Yorkshire, but it only appeared in 178th place nationally.”

Auto Trader will publish monthly figures for the top ten fastest selling cars on a monthly basis from now on.

Top ten fastest selling cars (national) – April

  Model Variant Average retail price
1 Audi Q7 2013 Audi Q7 SUV Diesel Automatic £37,004
2 Audi A4 Avant 2013 Audi A4 Avant Estate Diesel Manual £20,823
3 Audi Q5 2012 Audi Q5 SUV Diesel Manual £22,976
4 Mercedes-Benz SLK 2013 Mercedes-Benz SLK Convertible Diesel Automatic £22,951
5 Nissan Note 2012 Nissan Note Hatchback Petrol Automatic £7,623
6 Toyota AYGO 2012 Toyota AYGO Hatchback Petrol Semi-Automatic £6,354
7 BMW 1 Series 2012 BMW 1 Series Hatchback Petrol Automatic £16,945
8 Ford Focus 2013 Ford Focus Estate Petrol Manual £14,477
9 Volkswagen Polo 2012 Volkswagen Polo Hatchback Petrol Automatic £9,699
10 Mercedes-Benz B Class 2012 Mercedes-Benz B Class Hatchback Diesel Manual £14,446

Fastest selling car in each region – April

Region Variant Average price
East of England 2012 Nissan Qashqai Hatchback Diesel Manual £12,552
East Midlands 2012 Vauxhall Astra Hatchback Diesel Manual £9,533
London 2012 Ford Focus Hatchback Petrol Manual £8,895
North East 2007 Vauxhall Corsa Hatchback Petrol Manual £3,437
North West 2012 Peugeot 208 Hatchback Petrol Manual £7,465
Northern Ireland 2014 Seat Leon Hatchback Diesel Manual £13,115
Scotland 2012 Nissan Qashqai Hatchback Diesel Manual £11,735
South 2012 BMW 1 Series Hatchback Diesel Manual £13,886
South East 2014 Mercedes-Benz A Class Hatchback Diesel Automatic £21,522
South West 2012 Nissan Qashqai Hatchback Diesel Manual £12,593
Wales 2014 Ford Fiesta Hatchback Petrol Manual £10,354
West Mids 2012 Nissan Qashqai Hatchback Petrol Manual £11,860
Yorkshire 2012 Citroen DS3 Hatchback Petrol Manual £8,900

Notes to Editors:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact 85% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.
The 2016 @forduk Ka (petrol manual) tops our Fastest Selling Index, closely followed by the 2016 @Mazda_UK CX-5 (diesel manual) and 2016 Mazda CX-5 (diesel automatic) #usedcars #fastestsellingcar #fastestselling #retail #autoretail https://t.co/1yT545WiYg https://t.co/3jQvuxg1oW
We know your focus is making sales quickly and profitably. That’s why our focus is making sure you have the power to make it happen by winning car buyer trust, providing useful insights, and cost-saving tools. Find out how we’re bringing #morepowertoyou > https://t.co/dP58kssS6e https://t.co/w0UUwgolgu
Great to have @MarcThornboroug and @nchking in the studio today with our new host, Kate Neil, talking about this year's Auto Trader awards - if you missed it, catch up on-demand now! 📺> https://t.co/wYkUoiIrz0 https://t.co/eTnideeBKi
Great to have Marc and Nick in the studio today with new host, Kate Neil, talking about this year's Auto Trader awards - if you missed it, catch up on-demand now!📺> https://t.co/wYkUoiIrz0 https://t.co/bncWFpuJlT
Retail Check helps you identify the best stock for your area and price vehicles to the live market versus your competition. Powered by data from over 8 million daily advert views, Retail Check provides real-time insights that help you sell more cars. Visit https://t.co/V00nb9xbCW https://t.co/lAlkYRrd53
Last chance to join our live webinar TODAY at 11am to find out how you can win a highly coveted Auto Trader award this year > https://t.co/wYkUoiIrz0 Here's how @CedarSpecialist, winner of last year's Rising Star Award have made the most of their win! https://t.co/a5ScI4WxWS
Our unrivalled reach gets your adverts in front of more potential buyers than anyone else. Just one of the many ways we're bringing #morepowertoyou - find out more here > https://t.co/dP58kssS6e https://t.co/bsytlEybOW
The @MINIUK model with the biggest growth in consumer demand was the Clubman, up 29%. Are you able to capitalise on this demand? Know your market. #automotive #atinsight https://t.co/4dM8Wfa6nY
Award season is quickly approaching and we want to give you the best chance of winning an award this year. Find out how you can win and grow your reputation with car buyers! Join our webinar on 18th Feb at 11am. Register now: https://t.co/wYkUoiIrz0 #cardealer #awards
Business Leader of the Year goes to Mark Mitchell of @MitchellGroupUK. Well Done Mark from all the team @AutoTrader_UK #AMAwards2020 https://t.co/gKFQrUEj0L

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