Press release

Auto Trader discover the UK’s first car for sale using digital currency

Fancy getting your hands on this gold Rolls-Royce? You’ll need to get your Bitcoins out

Got some Bitcoins burning a hole in your digital wallet? You can now pick up this rare Rolls-Royce Ghost that’s currently on the market with Auto Trader at an asking price of £117,995 – but only if you’re prepared to pay using the popular form of digital currency.

The lavish gold vehicle, which is being sold through a private seller on Auto Trader, comes complete with 360 degree overhead camera system, active cruise control, automatic breaking, free view television and claims to be the only Rolls-Royce on the market with a rear refrigerator and champagne flutes.

Powered by a 6.6-litre engine, the vehicle boasts eye-catching gold bodywork an extravagant interior and features 007 within its number plate; making it the perfect car for a Royal wedding.

But if Prince Harry, or in fact anyone interested, want to snap up the car, you’ll need to get your cryptocurrency out, as the owner of the vehicle is trading solely in Bitcoin; making it a UK first for Auto Trader and an interesting move for the online car selling business overall.

Speaking about his choice to trade in such a niche way, the vehicles owner, based in Oldham, Greater Manchester, said: “Why not trade in Bitcoin? I treat it in exactly the same way as normal currency these days. It’s safe, convenient and incredibly valuable right now so, to me, it makes sense to trade my car this way. It’s the future”.

Auto Trader Editorial Director, Erin Baker, said: With the meteoric rise in popularity and value of Bitcoin in recent years, it comes as no surprise that sellers are now attempting to trade this way, it’s a huge trend and currently holds a high value. That said, Auto Trader won’t be releasing a ‘search by Bitcoin’ function anytime soon. Our focus is very much on our ‘search by monthly payment’ product that launches next month for car buyers.”

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts an average of 60 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For media enquiries, please contact:

Laura Hunt, Amaze PR Account Director, l.hunt@amaze.com

Ben Darby, Senior PR Manager, ben.darby@autotrader.co.uk

Auto Trader Press Office, press@autotrader.co.uk, 02037477038

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Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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