Press release

Auto Trader drives brand awareness with #AutoTraderGoals

Kicking off a summer of football with its biggest brand promotion to date – giving away a brand-new car every time England scores a goal in Russia.

  • #AutoTraderGoals campaign celebrates that ‘new car feeling’ during summer of football
  • Biggest brand promotion to date set to drive even more consumers to Auto Trader’s marketplace

The campaign, which is open to both consumers and retailers, is set to reach circa 36 million people, driving even greater awareness of the Auto Trader brand amongst the nation’s football fans.

Social media users will be encouraged to share posts with #AutoTraderGoals on Twitter, Facebook or Instagram after every England goal scored during the first 90 minutes of the game, for a chance to win. Alternatively, entrants can register their email address on www.autotrader.co.uk/goals following an England goal. Auto Trader will give away one car for every goal regardless of how many times England find the net during the tournament.

The brand-new car models on offer include the Jeep Renegade, Abarth 595, Fiat 500X and an Alpha Mito.

The cross-channel campaign kicked off this week, with most above the line activity set to start on the 17th and 18th June 2018, including digital out of home (DOOH), print, radio, online, paid social, branded content, and a partnership with UNILAD. The Official spokesperson for the campaign is England World Cup star John Barnes.

Video

Win a brand new car with #AutoTraderGoals

Our Summer 2018 brand campaign has got off to a flying start

Lei Sorvisto, Audience & Brand Director at Auto Trader, said: “Auto Trader is the UK’s number one automotive website, and its 12th biggest overall. This exciting new campaign, which follows on from our recent partnership with Rachel Riley, will help raise awareness of our brand even further amongst millions of potential car buyers, reinforcing our position as the only destination for buying their next car.

“The aim of this campaign isn’t just to drive more engaged car buyers to our customers’ ads. Just in case England’s matches weren’t gripping enough, we also want to inject another layer of excitement around the matches on social media, not just for consumers, but for retailers too. So, whether it’s for your forecourt, or for your own personal run-around, and whether you’re English, Scottish or Welsh, we hope everyone joins in the fun.”

The #AutoTraderGoals competition will launch with England’s first competitive game against Tunisia on Monday 18th June at 7pm BST.

Visit www.autotrader.co.uk/goals for more information and full terms and conditions.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 55 million cross platform visits each month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

Are you missing a window of #opportunity? https://t.co/1uTJCmteVN
Today's used car transactions from the @SMMT revealed the market was down nearly 50% in Q2. The drop will come as a surprise to few, but the good news is that Q3 is tracking well ahead of this time last year. Find out more here: https://t.co/brDH8jbIof https://t.co/J7DdbVpILA
There was a lot of love for @MINIUK which was named the Most Loved Brand at this year’s Auto Trader New Car Awards! Find out why owners love the brand so much now https://t.co/xuODBgvR0W
Where is your focus in this new environment? @johnfohanlon1 revealed he was focussed on quarterly performance and urged retailers to do the same rather than take a short-term view – especially since he predicts a slight lull in August due to summer holidays. #atinsightoftheday https://t.co/5zLnkJF3wT
If you missed this week’s webinar featuring our interview with John O'Hanlon then don’t panic! You can now watch the whole webinar on demand > https://t.co/JOzyGd9SYs https://t.co/wpY71cGxtN
We're excited to be sponsoring Weekends on @davechannel, reaching 25.2 million adults over the next 12 months, to help encourage even more potential buyers to #cardealers adverts on Auto Trader! https://t.co/BWUS0yCHUF
Not only did the @Tesla Model 3 take the New Car of the Year award at this year’s Auto Trader New Car Awards, but it also took the Best Electric Car award! Find out what owners said now at https://t.co/blltmT0Wbi #Tesla #model3 #newcar #awards #Automotive https://t.co/lSXeHSddzH
This week the @SMMT revealed new car registrations were up 11.3% compared to July last year! Looking closer at the data we can see this was primarily driven by a surge in alternative fuel vehicle registrations which now account for 25.5% of market share. #atinsightoftheday https://t.co/GbElJLHanV
Tune into @AutoRetail Live at 2pm today to hear the latest advice, tips, insight & discussion from the expert panel - @ASE_Global's chairman @mikejonesase, Luscombe Motor's @RobinLuscombe & Auto Trader's head of new car, Sue Fish. Register for free here: https://t.co/0FJeYOFhfj https://t.co/GKnoJKJQiz
Data from the @SMMT shows an 11.3% year-on-year growth in new car registrations in July. Registrations for year currently stand at 828,389, down 41.9% year on year. Find out more about selling brand new cars and vans on Auto Trader https://t.co/9pnuyRUMQI #atinsightoftheday https://t.co/0XltI7iOqO

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience