Press release

Auto Trader Fastest Selling Index | December and 2019

Year of the used EV as Renault ZOE revealed as fastest selling used car of 2019

  • Renault ZOE crowned fastest selling used car in December and 2019 according to Auto Trader’s Fastest Selling Index
  • Used SUV desirability declines, accounting for just 20% of the annual fastest selling list

According to the Auto Trader Fastest Selling Index, the 2015 Renault ZOE (electric automatic) is on average 2019’s fastest selling used car. The French compact EV’s rise to the top marks the end of the reign of SUVs which have traditionally dominated the annual list. In 2018 the Vauxhall Mokka was named the fastest, whilst the Kia Sportage took the top spot in both 2016 and 2017.   

The Index, which live tracks the speed at which vehicles sell combined with a 1-100 AT Retail Rating determined by live supply and demand, shows a shift away from used SUV desirability. Just 20% of this year’s list was an SUV, compared to a commanding 80% in 2018.

This year’s annual list also shows a strong preference for automatic transmissions, with eight of the top 10 fastest selling used cars featuring this transmission type.

The data reveals Renault’s title was well deserved. Not only did it take the annual top spot, but the 2017 variant was the second fastest and the 2016 was fourth. What’s more, December marks the second consecutive month the ZOE topped the national top 10 of fastest turners. If priced to the market, it has the current potential to sell in just 21 days.

Whilst the Renault ZOE tops the list of fastest turners, it may not be the most desirable when compared with brand new models. On the Auto Trader marketplace the ZOE sits at the bottom of the top 10 most searched for electric vehicles: data for November revealed that the Volkswagen e-Golf was the most searched for electric car, followed by the venerable BMW i3 and Nissan Leaf.  

Commenting on the results, Auto Trader’s director of commercial products, Karolina Edwards-Smajda, said: “Tracking circa 1.9 million data points, the Index provides an accurate barometer of consumer demand and growing trends in the market. Over the last few years we’ve seen some important milestones for used EVs. In January 2017 a BMW i3 marked the first time one had made it onto the national top 10 and in July last year, a ZOE was the first to actually top the list. With three taking the number one spot in 2019[1] and a ZOE crowned the year’s overall fastest selling is hugely significant and a clear sign of things to come as we move towards more sustainable forms of transportation.”

The Auto Trader Retail Rating metric is based on analysis of over 1.9 million vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader. Coupled with data from circa 450,000 daily trade used car listings, as well as additional dealer forecourt and website data, it’s the industry’s largest and most robust dataset. It enables the Index to view which used cars have the potential to sell the fastest today, rather than looking back on the previous month retrospectively. 

Edwards – Smajda continued: “This month’s data indicates that, despite widely documented strong new sales, there is a slowing in demand for used SUVs with all but one SUV pushed off the list, replaced by economical petrol hatches. Whether this is a result of consumers opting to make a saving with a cheaper vehicle before Christmas or is the start of a slow down in SUV demand remains to be seen.”

2019’s fastest selling used cars (by days to turn)

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2015 Renault ZOE

Electric - Automatic

 99.22

 26

2

2017 Renault ZOE

Electric - Automatic

 98.22

 27

3

2016 MG 6

Diesel - Manual

 99.00

 27

4

2016 Renault ZOE

Electric - Automatic

 98.07

 28

5

2016 SEAT Alhambra

Diesel - Automatic

 96.40

 28

6

2015 Toyota Prius

Petrol Hybrid - Automatic

 97.43

 28

7

2016 SEAT Alhambra

Petrol - Automatic

 96.76

 28

8

2016 Suzuki Jimny

Petrol - Automatic

 95.43

 29

9

2016 Volkswagen Sharan

Diesel - Automatic

 95.46

 29

10

2015 Suzuki Jimny

Petrol - Manual

 93.60

 30

 

Current (December) fastest selling used cars (by days to turn) – as of 5th December 2019:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2015 Renault ZOE

Electric - Automatic

99.79

21

2

2015 Dacia Sandero Stepway

Petrol - Manual

99.39

25

3

2018 Renault ZOE

Electric - Automatic

99.41

26

4

2016 Toyota AYGO

Petrol - Automatic

99.26

27

5

2015 Volkswagen Polo

Petrol - Manual

98.56

27

6

2019 Renault ZOE

Electric - Automatic

99.54

28

7

2016 Toyota AYGO

Petrol - Automatic

99.48

28

8

2015 Fiat 500

Petrol - Automatic

99.16

29

9

2016 Mazda CX-5

Diesel - Manual

98.64

29

10

2015 Dacia Duster

Diesel - Manual

98.54

35

Current (December) slowest selling used cars (by days to turn) – as of 5th December 2019:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2019 Citroen C5 Aircross

Manual - Diesel

1.51

150

2

2019 Porsche 718 Boxster

Automatic - Petrol

1.60

150

3

2019 Citroen C5 Aircross

Manual - Petrol

1.62

150

4

2019 Volvo V90

Automatic - Petrol

1.65

150

5

2019 Porsche Panemera

Automatic - Petrol

1.59

149

6

2019 Citroen C5 Aircross

Automatic - Diesel

1.70

149

7

2019 Volvo V90 Cross Country

Automatic - Petrol

1.76

148

8

2019 Nissan GT-R

Automatic - Petrol

1.72

147

9

2019 Porsche Cayenne

Automatic – Petrol Plug in Hybrid

1.71

145

10

2019 Toyota Corolla

Manual - Petrol

1.75

138

 

Hitting targets will always be determined by how quickly a retailer can turn their stock around and using data is the key to speeding it up. Users of Retail Accelerator, Auto Trader’s data management solution which is powered by the Auto Trader Retail Rating metric, are able to sell their vehicles an average of 12.8 days faster than those retailers that don’t use the data management tool.

- ENDS-

About Retail Accelerator

Retail Accelerator is Auto Trader’s complete forecourt management solution, designed to complement a retailer’s own expertise by using the industry’s most comprehensive data set to inform every aspect of the retail process.

Monitoring over 1.9 million vehicles each day (including 90,000 vehicle updates), as well as data from circa 450,000 daily trade used car listings, dealer forecourt and website data, and industry data (including the Society of Motor Manufacturers and Traders (SMMT), the Driving and Vehicle Licensing Agency (DVLA), and the National Franchise Dealers Association (NFDA)), Retail Accelerator is the most powerful tool to sell more stock, faster and for more profit.

To ensure retailers have the most accurate picture of the fast-moving live retail market, Retail Accelerator includes the unique Auto Trader Retail Rating metric, which scores each car based on how quickly they are likely to sell at their market value from a retailer’s exact location. It’s powered by Auto Trader’s unrivalled insight on real time buyer demand on Auto Trader, the live market supply and historical days to sell performance.

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Around 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please visit https://plc.autotrader.co.uk/

For all media enquiries, please contact:

Andrew Nankervis | andrew.nankervis@autotrader.co.uk

[1] Nissan Leaf, March 2019 and Renault ZOE, November and December 2019

Get set for forecourts opening on Monday with our latest #GetRetailReady #infographic revealing car buyer's thoughts and expectations in the new #retail landscape. https://t.co/iEsnRun6j8 https://t.co/OPHraHWwX1
Auto Trader Highly Rated is back for 2020! Our Highly Rated Award recognises those car retailers delivering the very best in customer service. Find out when we will be announcing the 2020 Award recipients and what criteria you need to meet to qualify. https://t.co/3KF1MkqhfV https://t.co/LpmE65LbMw
Ian Plummer was invited onto @BBCNews this morning to discuss the latest manufacturing figures from the @SMMT. He took the opportunity to highlight the pent up demand in the market & all the measures #retailers have been taking to get #retailready ahead of #showrooms reopening https://t.co/uNmpEYMatT
Thanks James, kind of you to say and great to hear you've found the insight beneficial https://t.co/63vAiNfMfG
To help retailers get back to selling vehicles as quickly as possible, we're launching a new marketing campaign as well as introducing some of the biggest changes to our site in recent years designed to drive more buyers to your ads. Find out more here: https://t.co/JvfE40zohI https://t.co/dqnoP6x3G0
With showrooms set to open on Monday, we’ve put together a handy #infographic to take you through car buyers' thoughts and expectations in the new #retail landscape. https://t.co/nqvKSP6X5t https://t.co/fUhwQ9j9Fq
Thanks to everyone for joining today's #webinar and of course thank you to our guest presenters @adamjt11 and @MikeHawesSMMT. Be sure to join next week and best of luck to those opening their doors next week #retailready https://t.co/qkAmfJw5kC
Catherine reveals the latest changes coming to the Auto Trader platform to improve the #userexperience and increase ad views and dwell time. https://t.co/EiIphIdQfH
Our latest consumer #marketing campaign is designed to give consumers confidence that they can join the car buying journey again and to push the message that #automotive is back in business!
Back to Catherine to talk about how we are helping consumers to get #retailready

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience