Press release

Auto Trader Fastest Selling Index | October 2019

Used diesels defy new car trend to dominate Fastest Selling Index

  • Diesel vehicles occupy 50% of the national top 10 fastest selling cars
  • Electric vehicles (EVs) swoop in to take two places in the top five
  • SEAT Alhambra remains fastest selling used car according to Auto Trader’s live market data

 Defying trends seen elsewhere in the market, the latest findings from the Auto Trader Fastest Selling Index found that half of the used cars currently making up its national top 10 list are diesel, whilst just three are petrol and two electric.

Retaining its number one position, the SEAT Alhambra (2016 diesel, automatic) is currently the fastest selling used car in the UK, with the potential to leave forecourts in just 23 days.  

The Index highlights the growing appetite amongst consumers for affordable electric vehicles (EV) with the Renault Zoe taking both 2nd (2015 electric, automatic - 25 days) and 4th place (2016 electric, automatic - 26 days). This is not the first time the popular French supermini has featured on the list, having made regular appearances after being ranked sixth in July 2018; the first pure EV to ever make it on to the top 10.

The Auto Trader Fastest Selling Index is powered by the unique AT Retail Rating metric which is based on analysis of over 1.9 million vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader. Coupled with data from circa 450,000 daily trade used car listings, as well as additional dealer forecourt and website data, it’s the industry’s largest and most robust dataset.  Determined by live supply and demand in the market, the metric provides a 1-100 retail rating along with the potential days a used vehicle could sell if priced to the live retail market.

Fastest selling by fuel type: Zoe miles ahead of closest rival

When it comes to the fastest selling car by fuel type, SEAT is again in the top spot, with the Spanish brand not only in first place for used diesels (2016 Alhambra, automatic - 23 days), but also coming up trumps for petrol (2015 Leon, automatic - 29 days). At the opposite end of the scale, the 2019 SsangYong Tivoli (manual) is the slowest selling used diesel car, taking an average of 150 days to sell, whilst the 2019 Citroen C5 Aircross (manual) currently sits at the bottom of the list for petrol, also taking an average of 150 days.  

For alternatively fuelled vehicles (AFV), the Renault Zoe is miles ahead of its closest rival. The 2015 and 2016 automatic variants sit in first (25 days) and second place (26 days), with the 2018 Kia Niro (petrol hybrid, automatic) in third, taking an average of 31 days. At the very bottom of the AFV pack, the 2019 Volkswagen e-Golf is selling at a less impressive average of 135 days.

Commenting on the results, Auto Trader’s director of commercial products, Karolina Edwards-Smajda, said: “Our data continues to highlight two important trends, not least the ongoing resilience of modern Euro 6 diesel cars which despite the negative rhetoric, remain a popular choice among used car buyers. What’s more, in case there were any doubts, we can see there is clearly a growing market for second-hand low emission vehicles. Not only are EVs consistently featuring on our Fastest Selling Index, but since October last year we’ve seen a 59% increase in searches for electric vehicles on our marketplace. As awareness, performance and the necessary infrastructure improves, we can only expect to see this appetite increase.”

 

Current fastest selling used cars (by days to turn) – as of 15th September 2019:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2016 SEAT Alhambra

Diesel - Automatic

99.75

23

2

2015 Renault Zoe

Electric - Automatic

99.64

25

3

2017 Volkswagen Sharan

Diesel - Automatic

99.24

25

4

2016 Renault Zoe

Electric - Automatic

99.08

26

5

2017 Mercedes-Benz GLA Class

Diesel - Manual

99.02

27

6

2016 Ford Grand C-Max

Diesel - Automatic

99.31

27

7

2015 Dacia Sandero Stepway

Petrol - Manual

99.73

29

8

2016 Dacia Sandero Stepway

Petrol - Manual

99.4

30

9

2015 Volkswagen Polo

Petrol - Manual

99.29

30

10

2017 Volkswagen Touareg

Diesel - Automatic

99.25

33

Current slowest selling used cars (by days to turn) – as of 15th September 2019:

Rank

Make / model

Fuel & transmission

Auto Trader Retail Rating

Predicted days to sell

1

2019 SsangYong Tivoli

Manual - Diesel

1.21

150

2

2019 Citroen C4 Cactus

Automatic - Diesel

1.71

150

3

2019 Citroen C5 Aircross

Manual - Petrol

1.76

150

4

2019 SsangYong Tivoli

Automatic - Diesel

2.20

150

5

2019 Citroen C5 Aircross

Manual - Diesel

1.32

146

6

2019 Peugeot 508

Manual - Diesel

1.68

145

7

2019 Citroen C5 Aircross

Automatic - Diesel

1.64

140

8

2019 Peugeot 508

Automatic - Petrol

2.12

139

9

2019 Citroen C5 Aircross

Automatic - Petrol

1.88

134

10

2019 Jeep Compass

Manual - Diesel

2.12

131

 

Hitting targets will always be determined by how quickly a retailer can turn their stock around and using data is the key to speeding it up. Users of Retail Accelerator, Auto Trader’s data management solution which is powered by the Auto Trader Retail Rating metric, are able to sell their vehicles an average of 12.8 days faster than those retailers that don’t use the data management tool.

- ENDS-

About Retail Accelerator

Retail Accelerator is Auto Trader’s complete forecourt management solution, designed to complement a retailer’s own expertise by using the industry’s most comprehensive data set to inform every aspect of the retail process.

Monitoring over 1.9 million vehicles each day (including 90,000 vehicle updates), as well as data from circa 450,000 daily trade used car listings, dealer forecourt and website data, and industry data (including the Society of Motor Manufacturers and Traders (SMMT), the Driving and Vehicle Licensing Agency (DVLA), and the National Franchise Dealers Association (NFDA)), Retail Accelerator is the most powerful tool to sell more stock, faster and for more profit.

To ensure retailers have the most accurate picture of the fast-moving live retail market, Retail Accelerator includes the unique Auto Trader Retail Rating metric, which scores each car based on how quickly they are likely to sell at their market value from a retailer’s exact location. It’s powered by Auto Trader’s unrivalled insight on real time buyer demand on Auto Trader, the live market supply and historical days to sell performance.

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Around 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please visit http://about-us.autotrader.co.uk  

For all media enquiries, please contact:

Andrew Nankervis | andrew.nankervis@autotrader.co.uk

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