Press release

Auto Trader launches Retail Accelerator

Auto Trader replaces i-Control with the UK’s ‘most powerful’ forecourt management solution

At a time when overage stock is affecting nine out of 10 retailers and costing them an average of £24,2851 in lost profits each year, Auto Trader, the UK’s largest automotive marketplace for new and used cars has launched Retail Accelerator, the next iteration of its industry leading data-intelligence stock management tool, i-Control, which it will replace. 
 
It's development represents Auto Trader’s commitment to constantly improve and refine its products and services to ensure retailers have the most accurate picture of the live retail market. As part of this commitment, over the last three years the business has invested in its data science team, growing its data capabilities significantly.
 
Retail Accelerator is a complete forecourt management solution; the most powerful tool to sell more stock, faster and for more profit. It’s designed to complement a retailer’s own expertise by using the industry’s largest and most robust data set (which only a marketplace boasting 55 million multi-platform2 visits per month and an average of over 450,000 vehicles listed each day can offer) to inform every aspect of the retail process.
 
Commenting on the launch of Retail Accelerator, Auto Trader’s Director of Commercial Products, Karolina Edwards-Smajda, said:

“The growing sophistication of data and the algorithms required to analyse it is constantly evolving. However, we leverage the capabilities of our growing data science team to ensure our data-driven products are always at the very forefront of these changes. 
 
“We’re incredibly proud of the depth of data that we’re able to arm our customers with, and we work hard to provide the most accurate picture of today’s live retail market. The shift from focusing on a desirability metric to our new AT Retail Rating across our data-driven products is an example of how we continue to evolve our market intelligence.”
 
Building on the success of its predecessor, i-Control, Retail Accelerator takes a retailers’ business goals and creates a daily action plan aligned to their desired stock turn. It enables them to manage their stock inventory more effectively by constantly tracking changing market conditions and delivering proactive alerts on valuation changes, incorrect pricing and ageing stock, as well as dynamic performance reporting to improve their competitive position. And for dealer groups, this powerful insight is configurable at site, brand or group level and provides unique features to manage stock.
 
In the last year alone, overage stock has cost the industry in excess of over £290 million3 in lost profits. With the number of used car stock unsold after 60 days increasing from 32% in 2016 to 35%4 in 2018, the issue shows no signs of abating as retailers struggle to buy the stock for their area and price it correctly; the biggest contributing factors to slow stock turn.
 
Retail Accelerator monitors over 1.9 million vehicles each day, including 90,000 vehicle updates and an average of 19,000 vehicles added or removed from Auto Trader. Coupled with data from circa 450,000 trade used car listings every day, as well as additional dealer forecourt and website data, retailers can buy with confidence using the tool’s new AT Retail Rating insight. In addition to monitoring a fast-moving digital landscape, as the UK’s largest automotive marketplace, no other tool comes close to offering the same level of consumer intelligence.
 
It offers unrivalled insight on the latest buyer demand, market supply and days to sell. Rather than relying on last month’s trade prices, businesses can improve stock profitability by buying and selling using the latest retail prices.
 
To ensure retailers have the edge in an increasingly challenging and competitive market place, the tool also enables users to review competitor activity in seconds, with detailed filters and dynamic market views. And to make sure the industry’s most powerful market intelligence is always within reach, all of Retail Accelerator’s insight is available on any device 24/7, providing easy access whenever and wherever it’s needed.

For more information on Retail Accelerator, visit https://trade.autotrader.co.uk/products/retail-accelerator 

1 Based on Auto Trader internal data
2 Comscore MMX® Multi-Platform, Total Audience, Auto Trader, Average of Total Visits from Apr- Sept 2018, U.K.
3 Based on Auto Trader internal data
4 Based on Auto Trader internal data

Get set for forecourts opening on Monday with our latest #GetRetailReady #infographic revealing car buyer's thoughts and expectations in the new #retail landscape. https://t.co/iEsnRun6j8 https://t.co/OPHraHWwX1
Auto Trader Highly Rated is back for 2020! Our Highly Rated Award recognises those car retailers delivering the very best in customer service. Find out when we will be announcing the 2020 Award recipients and what criteria you need to meet to qualify. https://t.co/3KF1MkqhfV https://t.co/LpmE65LbMw
Ian Plummer was invited onto @BBCNews this morning to discuss the latest manufacturing figures from the @SMMT. He took the opportunity to highlight the pent up demand in the market & all the measures #retailers have been taking to get #retailready ahead of #showrooms reopening https://t.co/uNmpEYMatT
Thanks James, kind of you to say and great to hear you've found the insight beneficial https://t.co/63vAiNfMfG
To help retailers get back to selling vehicles as quickly as possible, we're launching a new marketing campaign as well as introducing some of the biggest changes to our site in recent years designed to drive more buyers to your ads. Find out more here: https://t.co/JvfE40zohI https://t.co/dqnoP6x3G0
With showrooms set to open on Monday, we’ve put together a handy #infographic to take you through car buyers' thoughts and expectations in the new #retail landscape. https://t.co/nqvKSP6X5t https://t.co/fUhwQ9j9Fq
Thanks to everyone for joining today's #webinar and of course thank you to our guest presenters @adamjt11 and @MikeHawesSMMT. Be sure to join next week and best of luck to those opening their doors next week #retailready https://t.co/qkAmfJw5kC
Catherine reveals the latest changes coming to the Auto Trader platform to improve the #userexperience and increase ad views and dwell time. https://t.co/EiIphIdQfH
Our latest consumer #marketing campaign is designed to give consumers confidence that they can join the car buying journey again and to push the message that #automotive is back in business!
Back to Catherine to talk about how we are helping consumers to get #retailready

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

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Manchester
M15 4FN
VAT number: GB 614 8918 20

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