Press release

Auto Trader launches world's first contactless car vending machine

Auto Trader tests new automatic car dispenser in London showcasing the potential of ‘immediate’ car purchasing

 

  • Auto Trader has launched Britain’s first car vending machine, giving motorists a chance to buy a brand-new car via contactless payment on their phone
  • The vending machine, installed at Spitalfields Market, London, features a Renault Zoe with a pre-haggled price, meaning it can be purchased on the spot
  • Study of 2,000 Brits reveals over 9 out of 10 admit to being bad at haggling when it comes to buying a new car, whilst 79% think our European counterparts are far better at bartering a better deal
  • The number of electric car registrations has risen by 60.3%over the past year, according to the SMMT
  • Over three quarters (78%) of Brits admit to being concerned about their carbon footprint when it comes to buying a new car

 Britain’s first contactless car vending machine launched in London today, offering motorists a haggle-free way to purchase a brand-new car.

The installation in London’s Spitalfields Market has been created by Auto Trader, the largest digital marketplace for new and used cars, to illustrate its unique pre-haggled prices and transparent price offering.

A new study by the brand of 2,000 British motorists found over 9 in 10 Brits (92%) admitted they are bad at haggling when it comes to buying a car and 89% said they find haggling embarrassing and uncomfortable.

In fact, haggling on prices (41%) topped their list of anxieties about buying a new car, along with hidden costs (39%), worrying about making the wrong decision (28%) and having to wait a long time to receive a car after buying it (25%).

Top 10 car buying anxieties according to British adults

1

Having to haggle, negotiate and barter with someone on the price

41%

2

Hidden costs

39%

3

Worrying about making the wrong decision

28%

4

Having to wait a long time to actually receive the car after buying it

25%

5

Finding car terminology and jargon confusing

23%

6

The amount of time it takes to go through the process of purchasing

21%

7

Not properly understanding the financial options available

20%

8

Not knowing what questions to ask

19%

9

Not knowing the long-term running costs

18%

10

Conflicting reviews on cars

16%

In fact, 4 in 5 (79%) Brits think our continental counterparts are far better at haggling and even those who attempt to haggle here in the UK, over a third (38%) admit they are not confident in their own ability. On the back of this research, Auto Trader has introduced a new contactless car vending machine, offering consumers a haggle-free purchasing option.

The bespoke contactless vending machine system installed today in London, allows purchases ofvup to £21,000, showcasing how consumers can “buy and go” without having to worry about any haggling on the price, by finding a car and dealer through Auto Trader.

A team of six engineers spent three months designing and building the contactless car dispenser. A custom-made point of sale system and key release function was created, alongside an integrated payment and door release mechanic.

The installation features a brand-new Renault Zoe by Lookers Motor Group, which is one of the most searched for electric cars in the country, according to search data from Auto Trader. In just the past month, there have been nearly half a million searches for electric vehicles (463,277) on Auto Trader.

The vehicle comes with a price of £16,000 (RRP of £22,470) that has already been agreed with the dealer, meaning drivers don’t need to worry about trying to get the best price themselves. The price reflects the significant discounts buyers can find on new cars with Auto Trader’s pre-haggled prices. Nearly 7 in 10 (68%) of Brits believe that if cars were sold online, pricing would have to be clearer and more consistent – like with the pre-haggled Renault Zoe installation.

The popularity of the Renault Zoe shows drivers ever-increasing concerns around the environment. There has been an astonishing 60% rise in electric car registrations over the past year. Three-quarters of Brits (74%) would consider driving an electric car today, with nearly 4 in 5 Brits (78%) now admitting to being concerned about their carbon footprint when it comes to buying a new car.

A whopping 85% of Brits also find that the stigma around buying and owning an electric car has now gone, with over half of Brits (54%) admitting they would buy an electric car next time they buy a new car. Additionally, when it comes to pollution and emissions in London, well over 7 in 10 (77%) Brits believe only electric and hybrid cars should be used in London.

A spokesperson for Auto Trader said: “Buying a brand-new car is an exciting experience, but it can often be tarnished by anxiety around haggling and knowing whether you’re looking at the right price.

 “So today we’re showcasing a real-life version on what can be found on Auto Trader; brand new cars at transparent pre-haggled prices that you can drive away today.

“The only difference is that this Renault Zoe can be purchased at the touch of a card, testing London car buyers’ appetite for electric cars as well as a more instant purchasing future.”

Drivers can find their new car with Auto Trader, with the Renault Zoe already onsite at pre-haggled prices.

Get set for forecourts opening on Monday with our latest #GetRetailReady #infographic revealing car buyer's thoughts and expectations in the new #retail landscape. https://t.co/iEsnRun6j8 https://t.co/OPHraHWwX1
Auto Trader Highly Rated is back for 2020! Our Highly Rated Award recognises those car retailers delivering the very best in customer service. Find out when we will be announcing the 2020 Award recipients and what criteria you need to meet to qualify. https://t.co/3KF1MkqhfV https://t.co/LpmE65LbMw
Ian Plummer was invited onto @BBCNews this morning to discuss the latest manufacturing figures from the @SMMT. He took the opportunity to highlight the pent up demand in the market & all the measures #retailers have been taking to get #retailready ahead of #showrooms reopening https://t.co/uNmpEYMatT
Thanks James, kind of you to say and great to hear you've found the insight beneficial https://t.co/63vAiNfMfG
To help retailers get back to selling vehicles as quickly as possible, we're launching a new marketing campaign as well as introducing some of the biggest changes to our site in recent years designed to drive more buyers to your ads. Find out more here: https://t.co/JvfE40zohI https://t.co/dqnoP6x3G0
With showrooms set to open on Monday, we’ve put together a handy #infographic to take you through car buyers' thoughts and expectations in the new #retail landscape. https://t.co/nqvKSP6X5t https://t.co/fUhwQ9j9Fq
Thanks to everyone for joining today's #webinar and of course thank you to our guest presenters @adamjt11 and @MikeHawesSMMT. Be sure to join next week and best of luck to those opening their doors next week #retailready https://t.co/qkAmfJw5kC
Catherine reveals the latest changes coming to the Auto Trader platform to improve the #userexperience and increase ad views and dwell time. https://t.co/EiIphIdQfH
Our latest consumer #marketing campaign is designed to give consumers confidence that they can join the car buying journey again and to push the message that #automotive is back in business!
Back to Catherine to talk about how we are helping consumers to get #retailready

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience