Press release

Auto Trader prepares to roll out the red carpet for nine Click Award winners

Auto Trader’s prestigious Click Awards return on Thursday 2nd July 2015, at the home of BAFTA on Piccadilly in central London.

This year, nine awards will be made to companies that are able to demonstrate excellence in digital car retailing.

“I am very proud to be part of the annual Click Awards which are now running in their eighth year,” said Sharon Randall, Auto Trader sales director. “These have become the must-attend event in the digital calendar and I look forward to rolling out the red carpet at BAFTA to celebrate those at the pinnacle of the digital retailing revolution.”

The Click Awards 2015 will be made in the following categories. For more information and to sign up to be notified when nominations open visit the Click Awards website at: http://autotraderclickawards.co.uk/

Best Retailer Digital Customer Experience – open to franchises and car supermarkets

The winner will be chosen from the perspective of the car buyer, through a combination of consumer research and an expert panel who will shine the spotlight on areas like website design, content and functionality. In addition the winner will have demonstrated an ability to be responsive to customer contacts through different channels and a willingness to go the extra mile for today’s digital car buyer.

Best Manufacturer Digital Customer Experience

Exclusively for manufacturer entries, the winner of this award will be chosen from a combination of consumer research and via an expert panel. In making the award, judges will ask questions of car markers from the perspective of their customers’ expectations. Is the website responsive? does it work on all the devices being used to research? does it have all the information a buyer needs to research their next new model? Finally, does the manufacturer walk the talk when it comes to responsiveness? Do contact channels encourage and facilitate a constructive dialogue? 

Digital Forecourt of the Year – open to franchises and supermarkets

The digital forecourt is the new high street showroom and retailers increasingly appreciate the importance of presenting a professional and attractive online shop front. But having the right cars for the right buyers is key to its success. The winner of the digital forecourt of the year will present cars online that boast a high desirability rating, that are likely to sell quickly and that are priced closely to align with the live market. Auto Trader i-Control data will be used to determine the winner.

Best Integrated Approach – open to franchises and supermarkets

Digital marketing is not just a question of having a great website. The best retailers understand the importance of an integrated approach that embraces all aspects of digital marketing – to deliver the most leads and strongest results for the business. SEO, PPC and social media are just some of the strings that, when woven together, form the strongest bows. Entry is by self-nomination. An expert panel will choose the retailer that best demonstrates excellence in this interdependent field.

Best Integrated Approach – open to manufacturers

61% of visitors to car franchises make no prior contact before arriving on a forecourt, armed with information and ready to buy. So the best car makers know that the work they have to do to drive buyers to their networks comes in the online space. That means a carefully-targeted, integrated digital marketing strategy that embraces SEO, re-targeting and PPC. Manufacturers that can demonstrate joined-up excellence in these areas are encouraged to apply. Entries will be considered by an expert panel.

Best Digital Marketing Individual – open to franchises, supermarkets and manufacturers

This year Auto Trader will make a very special award that celebrates an individual working for a car manufacturer, supermarket or franchised dealer who lives and breathes digital marketing. The winner will demonstrate an ability to find solutions, embrace technology or develop innovations that help their company win in the digital space. Entry is by self-nomination and will be judged by an expert panel.

Franchise of the Year

One of the three biggest awards of the day, the Click Award for franchise of the year will be based on a combination of consumer research, self nomination and expert panel decision. It will be made to the franchise that stands above all others in the digital marketing space. An excellent website, integrated marketing strategy, competence in social media strategy, all are factors that will be considered by judges.

Supermarket of the Year

The car supermarket of the year award is highly prized within this fast-paced and rewarding sector of the retail motor industry. Like the franchise award, the Click gong will be assessed on a combination of consumer research, self nomination and expert panel decision. Excellence in website design and presentation, an integrated marketing mix and use of social media will all be considered by judges.

Manufacturer of the Year

For car makers, the manufacturer of the year award is an accolade that sits alongside the very best awards the industry has to offer. The winner will need to have demonstrated a holistic approach to digital marketing, an ethos that places the customer experience at the heart of their online strategy and an integrated approach that embraces all aspects of the 21st century, online customer journey. A combination of consumer research, self nomination and expert panel decision will drive the winner of this award.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

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