Press release

Click Award panel reflects changing face of retailing, in all sectors

The UK’s leading automotive digital marketplace has confirmed the line-up of judges for the 2015 Auto Trader Click Awards.

Celebrating excellence and innovation in digital car retailing, nine awards to be presented at a ceremony taking place at BAFTA in London on Thursday 2 July 2015

This year, the cross-sector panel includes Dan Daly, Senior Marketing Manager at Amazon, Tim Faircliff, Executive Chairman at AOP, Ben Sutherland Chief Performance Officer at iProspect, Mike Buckley, Digital Commercial Director at Telegraph Media Group and Marc McNeill, Auto Trader’s Customer Experience Director.

The multi-sector line-up was chosen to reflect the new face of retail across all sectors, driven by changes in consumer buying behaviour. Evidence points to a buying journey in sectors like fashion and white good sales that closely follows trends in car retailing.

Auto Trader’s Market Research Director Nick King explained: “The behaviour of car buyers has changed dramatically. For example, in the last four years the number of visits to a physical forecourt has fallen by 50 percent. Buyers simply don’t need to shop around in person when they can find everything they need online, thanks to the variety of mobile devices available to search.

“But this change isn’t peculiar to car buying. Technology has driven changes in the way we consume everything. Retailers across the board have fewer opportunities to engage with a potential customer in person, but more opportunity to help buyers and influence a purchasing decision in the digital space.”

Across the retail landscape, research suggests that the physical store is increasingly being sidelined in favour of online sales. According to a 2015 Retail Week report1 looking at trends in fashion retailing, 49% of those aged between 25 and 34 now prefer to shop online compared with 38% across all age groups. Soaring sales for Boohoo.com, up 27%in the year to February 2015, underline this trend among the young.

The picture is similar in the white goods sector. Online retailer AO has benefitted from a significant shift away from showroom based sales, where the number two market player Comet went bust in 2012. According to a review conducted by strategic consultants OC&C in 2013, 49% of all spending on white goods is forecast to take place online by the end of this year.

“More retail outlets appear to be turning into brand hubs, rather than sales premises in the traditional sense,” added King. “In the motor industry, that’s probably best exemplified by Audi City London, the pioneering store that opened on Piccadilly in 2012. This was the world’s first fully interactive car showroom with the entire model line-up presented digitally in a compact space.

“But more traditional High Street retailers have embraced the digital revolution and are changing their public face as a consequence. Argos, for example, opened its first digital stores in December 2013. In 2015, it opened ten more inside branches of Sainsbury’s, its stated public goal being to become a digital retail leader.”

In 2014 Audi won the Auto Trader Click Award for Ultimate Digital Group, thanks to its ground-breaking approach to digital marketing and the strength of the Audi online experience. For further information on the awards, visit: http://autotraderclickawards.co.uk/

  1. Source: Fashion Retailing in an Omnichannel World, Retail Week March 2015.

Notes to Editors:

Auto Trader Group plc is a 100% digital business having successfully completed the transition from a print title in 2013. Auto Trader sits at the heart of the UK’s vehicle buying process and operates the UK’s largest digital automotive marketplace.

Auto Trader’s primary activity is to help vehicle retailers compete effectively on the Marketplace in order to sell more vehicles, faster. The Marketplace brings together the largest and most engaged consumer audience. Autotrader.co.uk attracts around 44.5 million monthly cross-platform visits on its sites, with around 68% of visits coming through mobile devices, with the largest pool of vehicle sellers (listing more than 400,000 cars each day). In fact over 80% of all time spent on classified sites is spent on Auto Trader. The Group does not buy or sell any vehicles itself.

Auto Trader has around 92% prompted brand awareness in the UK, with 80% of UK retailer forecourts advertising via the website and around 65% of UK used car transactions involving cars listed on autotrader.co.uk.

Auto Trader’s market-leading position enables it to generate and collect large amounts of data on the UK’s automotive marketplace and leverage it to create a suite of services that allow retailers to:

  • BUY – buy the right vehicles, at the right price
  • MARKET – market their brands and businesses effectively in the digital world
  • SELL- sell more vehicles through advertising on the UK’s largest digital automotive marketplace
  • MANAGE – optimise their stock turn and vehicle margin.

For all trade media enquiries, please contact:

Nigel Wonnacott, PR Director at JJ Marketing, on 07802 483 971 or nigel.wonnacott@jjmarketing.co.uk

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