Press release

Fastest Selling Used Car | May 2019

Practicality and space most desirable features in May, as estates fly off UK forecourts

  • 2012 Ford Focus estate crowned UK’s fastest selling used car in May
  • Estates most searched for body type on Auto Trader last month
  • Searches for EVs increase 14% in one month

The 2012 Ford Focus Estate (petrol manual) has been named May’s fastest selling used car, taking an average of just 18 days to leave UK forecourts. The more practical and space conscious counterpart to the iconic Ford Focus wasn’t the only estate to make it onto the podium last month, with the 2017 Skoda Superb estate (diesel manual) coming in a close second with a 21-day average.

With over 50 million multi-platform visits each month, Auto Trader’s marketplace offers the most accurate view of consumer buying intention and research trends. Last month there was a clear connection between intention and reality with the desirability of the estate also reflected in search behaviour – the humble estate was the most searched for body type, representing one in five (21%) of all body type related searches in May. It was followed closely in popularity by hatchbacks and SUVs, which both accounted for 17% of searches.  

Ford’s national win was mirrored across a number of the regions and countries tracked, with the Blue Oval taking the top spot in East England (2016 Ford Kuga diesel manual – 28 days), East Midlands (2012 Ford Fiesta petrol manual – 23 days), North East (2016 Ford Kuga diesel manual – 23 days), Northern Ireland (2016 Ford Kuga diesel manual – 26 days), South East (2018 Ford EcoSport diesel manual – 17 days), Wales (2016 Ford Kuga diesel manual – 31 days) and Yorkshire (2013 Ford Focus petrol manual – 25 days).

Conventional internal combustion engine (ICE) vehicles continue to be the dominant player when it comes to the fastest selling vehicles and indeed are the most searched for specified fuel type on the Auto Trader platform, representing 92% of all fuel searches. However, whilst searches for petrol and diesel grew at a conservative monthly rate of just 1% and 2% respectively, searches for pure electric vehicles jumped 14% from April.

Karolina Edwards-Smajda, Auto Trader’s Director of Commercial Products, said: “It’s easy to overlook estates in the wake of the surging popularity of SUVs over the last few years, but it shouldn’t come as any surprise to see them take the top spot; they’ve come a long way from the uninspiring models that prioritised functionality over style. Many of today’s estates offer elegant styling, excellent efficiency, and plenty of practicality that can often outperform an equivalent SUV in the real-world.

“The dominance of estates this month highlights just how fluid the market is. The ability to track emerging trends through data management can ensure your forecourt reflects consumer tastes and demands, helping to increase turn of sale and ultimately maximise profits.”

The UK’s top 10 fastest selling used cars in May 2019:

Rank

Make/Model

Description

Average Days to Sell

Average Retail Price

1

Ford Focus

2012 Ford Focus Estate Petrol Manual

18

£8,180

2

Skoda Superb

2017 Skoda Superb Estate Diesel Manual

21

£17,958

3

Vauxhall Astra

2016 Vauxhall Astra Hatchback Petrol Automatic

22

£10,593

4

Volkswagen Sharan

2016 Volkswagen Sharan MPV Diesel Manual

22

£17,007

5

Kia Sorento

2016 Kia Sorento SUV Diesel Manual

22

£19,236

6

Ford Kuga

2016 Ford Kuga SUV Petrol Manual

23

£13,522

7

Ford Focus

2012 Ford Focus Hatchback Petrol Automatic

23

£6,262

8

Smart forfour

2016 Smart forfour Hatchback Petrol Automatic

23

£8,239

9

Seat Ateca

2017 Seat Ateca SUV Petrol Manual

23

£15,655

10

Vauxhall Zafira

2016 Vauxhall Zafira MPV Diesel Automatic

23

£10,928

Get set for forecourts opening on Monday with our latest #GetRetailReady #infographic revealing car buyer's thoughts and expectations in the new #retail landscape. https://t.co/iEsnRun6j8 https://t.co/OPHraHWwX1
Auto Trader Highly Rated is back for 2020! Our Highly Rated Award recognises those car retailers delivering the very best in customer service. Find out when we will be announcing the 2020 Award recipients and what criteria you need to meet to qualify. https://t.co/3KF1MkqhfV https://t.co/LpmE65LbMw
Ian Plummer was invited onto @BBCNews this morning to discuss the latest manufacturing figures from the @SMMT. He took the opportunity to highlight the pent up demand in the market & all the measures #retailers have been taking to get #retailready ahead of #showrooms reopening https://t.co/uNmpEYMatT
Thanks James, kind of you to say and great to hear you've found the insight beneficial https://t.co/63vAiNfMfG
To help retailers get back to selling vehicles as quickly as possible, we're launching a new marketing campaign as well as introducing some of the biggest changes to our site in recent years designed to drive more buyers to your ads. Find out more here: https://t.co/JvfE40zohI https://t.co/dqnoP6x3G0
With showrooms set to open on Monday, we’ve put together a handy #infographic to take you through car buyers' thoughts and expectations in the new #retail landscape. https://t.co/nqvKSP6X5t https://t.co/fUhwQ9j9Fq
Thanks to everyone for joining today's #webinar and of course thank you to our guest presenters @adamjt11 and @MikeHawesSMMT. Be sure to join next week and best of luck to those opening their doors next week #retailready https://t.co/qkAmfJw5kC
Catherine reveals the latest changes coming to the Auto Trader platform to improve the #userexperience and increase ad views and dwell time. https://t.co/EiIphIdQfH
Our latest consumer #marketing campaign is designed to give consumers confidence that they can join the car buying journey again and to push the message that #automotive is back in business!
Back to Catherine to talk about how we are helping consumers to get #retailready

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