Press release

Ford Ka flies off the forecourt as the UK’s fastest selling used car in October

2016 Ford Ka is the UK’s fastest selling used car, taking just 17 days to sell in October.

  • Nippy hatchbacks led the pack regionally, topping the tables of 10 out of 13 regions/countries tracked
  • i-Control users enjoy 58% improvement on stock turn

15th November 2017 – London: Data from Auto Trader, the UK’s largest marketplace for used and new cars, revealed that the 2016 Ford Ka (petrol manual) was the fastest selling used car in October, taking an average of just 17 days to sell. It’s the first time a Ford has topped the national top ten since November 2016, when the Ford Galaxy took the number one spot for three consecutive months (September – November).

The nippy Blue Oval was followed into second position by another hatchback, the 2016 Peugeot 3008 (diesel automatic), taking an average of 18 days to sell. Third place was the ever popular 2015 Kia Sportage (petrol manual), which took a respectable 19 days to leave UK forecourts. Including the Peugeot 3008, just one other diesel made the national top 10 in October, the 2015 Volvo V40 (diesel automatic), which took an average of 20 days to turn, making it the fifth fastest selling used car.

October was the month of hatchbacks. Not only were seven of the national top 10 hatchbacks, but they scooped the top spot in 10 of the 13 regions/countries monitored: East of England (2015 Volkswagen Polo, petrol manual); East Midlands (2012 Ford Focus, petrol manual); North East (2014 Seat Ibiza, petrol manual); North West (2015 Ford Ka, petrol manual); Scotland (2014 Renault Clio, petrol manual); South (2012 Ford Focus, petrol manual); South East (2015 Renault Zoe, electric automatic); South West (2012 Vauxhall Corsa, petrol manual); Wales (2016 Nissan Qashqai, diesel manual); and Yorkshire (2015 Nissan Juke, petrol manual).

Hitting targets will always be determined by how quickly a dealer can turn their stock around and using data is the key to speeding it up. Users of i-Control, Auto Trader‘s data management solution, took an average of just 27 days to sell a car in October, compared to a market average of 64 – 58% faster than those that don’t use the data management tool.

Karolina Edwards-Smajda, Auto Trader Retailer & Consumer Products Director, said: “While Fords make a regular appearance in the national and regional top 10s, it’s great to see a Blue Oval take the national top spot again after a short hiatus. Knowing which cars will prove popular is key to identifying future sales opportunities. Retailers using data management solutions to complement their own expertise are not only able to determine which cars are the most desirable in their area, but also make informed decisions on how to price them based on the live retail market, helping them to sell more cars, more quickly and for more profit.”

The UK’s Top 10 Fastest Selling Cars in October:

Rank Description Average Days to Sell Average Price Position Average Retail Price
1 2016 Ford Ka Hatchback Petrol Manual 17 98.42% £6,696
2 2016 Peugeot 3008 Hatchback Diesel Automatic 18 99.25% £14,954
3 2015 Kia Sportage SUV Petrol Manual 19 98.76% £13,782
4 2014 Toyota AYGO Hatchback Petrol Semi-Automatic 19 100.46% £7,293
5 2015 Volvo V40 Hatchback Diesel Automatic 20 97.59% £13,123
6 2015 Vauxhall Viva Hatchback Petrol Manual 21 99.50% £6,276
7 2015 Hyundai ix35 Estate Petrol Manual 21 99.19% £11,812
8 2015 Hyundai i10 Hatchback Petrol Automatic 21 97.84% £7,943
9 2014 Mazda Mazda3 Saloon Petrol Manual 21 98.72% £10,416
10 2015 Nissan Qashqai Hatchback Petrol Automatic 22 99.60% £16,160

About i-Control:

i-Control is Auto Trader’s data intelligence solutions, which tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by 58%.

Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on Auto Trader and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

For all trade media enquiries, please contact:

Andrew Nankervis – Senior PR Manager, Auto Trader

Email: andrew.nankervis@autotrader.co.uk

Tel: +44 203 747 7234

The 2016 @forduk Ka (petrol manual) tops our Fastest Selling Index, closely followed by the 2016 @Mazda_UK CX-5 (diesel manual) and 2016 Mazda CX-5 (diesel automatic) #usedcars #fastestsellingcar #fastestselling #retail #autoretail https://t.co/1yT545WiYg https://t.co/3jQvuxg1oW
We know your focus is making sales quickly and profitably. That’s why our focus is making sure you have the power to make it happen by winning car buyer trust, providing useful insights, and cost-saving tools. Find out how we’re bringing #morepowertoyou > https://t.co/dP58kssS6e https://t.co/w0UUwgolgu
Great to have @MarcThornboroug and @nchking in the studio today with our new host, Kate Neil, talking about this year's Auto Trader awards - if you missed it, catch up on-demand now! 📺> https://t.co/wYkUoiIrz0 https://t.co/eTnideeBKi
Great to have Marc and Nick in the studio today with new host, Kate Neil, talking about this year's Auto Trader awards - if you missed it, catch up on-demand now!📺> https://t.co/wYkUoiIrz0 https://t.co/bncWFpuJlT
Retail Check helps you identify the best stock for your area and price vehicles to the live market versus your competition. Powered by data from over 8 million daily advert views, Retail Check provides real-time insights that help you sell more cars. Visit https://t.co/V00nb9xbCW https://t.co/lAlkYRrd53
Last chance to join our live webinar TODAY at 11am to find out how you can win a highly coveted Auto Trader award this year > https://t.co/wYkUoiIrz0 Here's how @CedarSpecialist, winner of last year's Rising Star Award have made the most of their win! https://t.co/a5ScI4WxWS
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The @MINIUK model with the biggest growth in consumer demand was the Clubman, up 29%. Are you able to capitalise on this demand? Know your market. #automotive #atinsight https://t.co/4dM8Wfa6nY
Award season is quickly approaching and we want to give you the best chance of winning an award this year. Find out how you can win and grow your reputation with car buyers! Join our webinar on 18th Feb at 11am. Register now: https://t.co/wYkUoiIrz0 #cardealer #awards
Business Leader of the Year goes to Mark Mitchell of @MitchellGroupUK. Well Done Mark from all the team @AutoTrader_UK #AMAwards2020 https://t.co/gKFQrUEj0L

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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