Press release

July sees a race for family cars as households head off for summer holidays

Citroen C4 Picasso tops the UK’s fastest selling cars in July.

  • Family cars prove to be the popular pick as the nation heads off on holiday
  • Seven-seater crossovers, large estates and SUVs fill the nation’s top 10 quickest sellers

Family cars were the UK’s fastest sellers in July – a month where people prepare to head off on holiday.

Citroen’s people carrier, the C4 Picasso, was the country’s fastest selling car taking just 18 days from forecourt to buyer. Its airy cabin and large boot space make it ideal for a family’s annual summer break.

Hot on its heels was SEAT’s now discontinued Altea XL, another people carrier and one capable of seating up to seven people. That makes it an ideal set of wheels for larger families or those who need the extra storage space. Clearly it found favour with buyers as it only took 21 days to shift out of the dealerships.

It’s not just people carriers that buyers were snapping up. The Nissan Qashqai+2 is the seven-seater version of the Sunderland-based company’s popular crossover. It’s no longer sold as a new model and the third row of seats are more for occasional use that fold flat into the floor when not required. The petrol automatic version is the one proving to be in high demand taking 22 days to sell.

The most profitable car in the UK’s top ten, however, was a small city car – the only one to feature in the top ten. The 2014 Toyota AYGO was one of the last of the previous generation models and proved to be a profitable sale for retailers achieving 100.56% of its average price position.

Across the regions, it’s Nissan that dominates with four of the fastest selling vehicles in the South, London, East Midlands and East England (see Notes).

Karolina Edwards-Smajda, Retailer and Consumer Products Director said: “Many retailers will know from experience how seasonal trends influence demand such as the arrival of summer holidays prompting buyers to focus on family cars. The challenge lies in which family cars will be in demand in your region as even in the top ten fastest sellers there is a real mix. Using data can supplement this knowledge to help identify which vehicles are in demand in the retailer’s area and therefore which are most likely to sell quickly. Data tools like i-Control also enable a dealership to price stock to the market and to reprice it to ensure it remains attractive to buyers to improve speed of sale. It helps deliver an efficient forecourt that cuts costs, boosts turnover and increases profit.”

Rank* Description Average Days to Sell Average Price Position Average Retail Price
1 2014 Citroen C4 Picasso MPV Diesel Automatic 18 98.60% £11,855
2 2013 Seat Altea XL MPV Diesel Automatic 21 98.36% £8,485
3 2013 Nissan Qashqai+2 Hatchback Petrol Automatic 22 98.37% £14,329
4 2013 Fiat 500L Hatchback Petrol Manual 22 99.29% £7,481
5 2015 Vauxhall Mokka Hatchback Petrol Automatic 23 99.87% £13,816
6 2014 Kia Sportage SUV Petrol Manual 23 99.46% £13,824
7 2013 Mazda Mazda6 Estate Diesel Manual 24 100.14% £12,822
8 2013 Toyota Verso MPV Petrol Automatic 24 99.30% £13,054
9 2014 Peugeot 3008 Hatchback Diesel Automatic 25 99.41% £11,466
10 2014 Toyota AYGO Hatchback Petrol Semi-Automatic 25 100.56% £6,773

The gap between those retailers using i-Control to those who don’t increased in July. Users of i-Control took an average time to sell of 28 days versus a market average of 69 days. This means those dealerships using our data insights tool now outperform the market by nearly 60%.

i-Control tracks live market movements, recommends what stock to buy, where to find it, how much to pay for it, and how much to sell it for taking into account regional differences in desirability – and is proven to improve stock turn, as we’ve seen, by nearly 60%.

Using a combination of daily guide prices from over 4,500 dealer websites, the 500,000+ ads on autotrader.co.uk and price data from all major auctions, fleet & lease companies and manufacturers, i-Control provides accurate valuations ensuring retailers’ stock is competitively priced from day one.

*Please note that ranking for fastest selling is based on days to sell and the vehicle count with those cars enjoying the fewest days to sell and the highest vehicle count being ranked highest.

Notes:

Regional Fastest Sellers

Region Make/Model Days to sell
East of England 2015 Nissan Qashqai Hatchback Diesel Manual 29
East Midlands 2015 Nissan Juke Hatchback Diesel Manual 20
London 2013 Nissan Qashqai Hatchback Petrol Automatic 8
North East 2013 Vauxhall Astra Hatchback Diesel Manual 20
North West 2015 Mercedes-Benz A-Class Hatchback Diesel Automatic 18
Northern Ireland 2014 Ford Fiesta Hatchback Petrol Manual 42
Scotland 2014 Renault Clio Hatchback Petrol Manual 16
South 2013 Nissan Qashqai Hatchback Petrol Manual 23
South East 2013 BMW X3 SUV Diesel Automatic 21
South West 2013 Volkswagen Golf Hatchback Diesel Manual 32
Wales 2014 Volkswagen Polo Hatchback Petrol Manual 20
West Midlands 2015 Mercedes-Benz A-Class Hatchback Diesel Automatic 22
Yorkshire 2010 Vauxhall Insignia Hatchback Diesel Manual 23

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracted 59 million monthly cross platform visits in March 2016, with circa 70% of visits coming through mobile devices. More than 80% of all time spent on automotive classified sites is spent on Auto Trader.

The marketplace also has the largest pool of vehicle sellers (listing more than 420,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk and around 80% of all used cars sold through the motor trade appear on the site.

For all trade media enquiries, please contact:

Kieren Puffett – PR Director, JJ Marketing

Email: kieren.puffett@jjmarketing.co.uk

Mobile: 07753 830870, Telephone: 01865 343100

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