Market Report

Market Report March 2019

The volume of noise surrounding the car industry has never been as loud and conflicting. Alternatively fuelled vehicles (AFVs), electric vehicles (EVs) and semi-autonomous features are changing the face of the car industry. So, what does the evolution of the car look like?

33% of consumers may delay buying a car because of government uncertainty around Brexit

The impact of Brexit uncertainty and fuel type confusion
68%
I believe Brexit will lead to general price increases
33%
Government uncertainty on Brexit may delay me buying a car
45%
I don’t understand the latest information on fuel types
49%
Messages on fuel types make the car buying process more challenging
0 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

80% of consumers would be wary of using a car, taxi or bus without the safety net of a human driver

Today, there remains a lack of consumer demand for full autonomy. Our research showed that eight in ten people would be wary of using a car (84%), taxi (83%) or bus (82%) without a human driver, though this is less of a concern for trams and trains (72%). When asked whether they’d use a self-driving car that they couldn’t take control of, nearly half (48%) said they ‘absolutely wouldn’t use this vehicle’.

January 2019 marked the first time diesel searches had been lower on Auto Trader than petrol

In November 2016, the High Court’s ruling that the government wasn’t doing enough to tackle air pollution sparked tough words from Westminster, including the potential introduction of a nation-wide scrappage scheme. Since then, we’ve seen the percentage of fuel related searches attributed to diesel on Auto Trader fall from circa 71% in late 2017, to a record low of just 45% in January 2019, marking the first time ever it’s fallen below petrol, which now accounts for 48%; a jump from 26% in November 2016.

In July 2018 we saw the first fully electric vehicle, a Renault Zoe, top the list as the UK’s fastest selling used car

Every metric indicates a significant increase in consumer appetite for low emission vehicles. In the new car market AFVs recorded a 20.9%1 spike in registrations, and a 26.9%2 in used transactions. The trend has continued into the new year, with new AFV registrations recording an annual growth of 26.3%3 in January, albeit from a very low base of fewer than 9,000 during the same period last year. On Auto Trader, the percentage of fuel related searches for AFVs increased 40% on 2017, and 130% on 2016. And in terms of prices, the average cost of a used AFV grew 6% annually.

1. Society of Motor Manufacturers and Traders new car registrations: January 2019
2. Society of Motor Manufacturers and Traders used car transactions: February 2019
3. Society of Motor Manufacturers and Traders new car registrations: February 2019

Top 10 Fastest Selling Used Cars in the UK

The fastest-selling car in March 2018 was an EV, the Nissan Leaf

Filter through region on the dropdown below or click the map to find out which cars were sold the most across the UK.

National
  • National
  • East England
  • East Midlands
  • London
  • North East
  • North West
  • Northern Ireland
  • Scotland
  • South
  • South East
  • South West
  • Wales
  • West Midlands
  • Yorkshire
  • 2016 Kia Sportage SUV Diesel Manual
    2016 Kia Sportage SUV Diesel Manual
  • 2016 Land Rover Discovery Sport SUV Diesel Automatic
    2016 Land Rover Discovery Sport SUV Diesel Automatic
  • 2016 Ford Kuga SUV Diesel Manual
    2016 Ford Kuga SUV Diesel Manual
  • 2016 Vauxhall Corsa Hatchback Petrol Manual
    2016 Vauxhall Corsa Hatchback Petrol Manual
  • 2016 Volkswagen Polo Hatchback Petrol Manual
    2016 Volkswagen Polo Hatchback Petrol Manual
  • 2014 Ford Fiesta Hatchback Petrol Manual
    2014 Ford Fiesta Hatchback Petrol Manual
  • 2016 Nissan Qashqai Hatchback Diesel Manual
    2016 Nissan Qashqai Hatchback Diesel Manual
  • 2015 Ford Fiesta Hatchback Petrol Manual
    2015 Ford Fiesta Hatchback Petrol Manual
  • 2017 Ford Focus Hatchback Petrol Manual
    2017 Ford Focus Hatchback Petrol Manual
  • 2018 Nissan Qashqai Hatchback Diesel Manual
    2018 Nissan Qashqai Hatchback Diesel Manual
  • 2014 Ford Focus Hatchback Petrol Manual
    2014 Ford Focus Hatchback Petrol Manual
  • 2012 Ford Fiesta Hatchback Petrol Manual
    2012 Ford Fiesta Hatchback Petrol Manual
  • 2016 Nissan Qashqai Hatchback Diesel Manual
    2016 Nissan Qashqai Hatchback Diesel Manual
  • 2011 Ford Fiesta Hatchback Petrol Manual
    2011 Ford Fiesta Hatchback Petrol Manual
  • 2016 Ford Kuga SUV Diesel Manual
    2016 Ford Kuga SUV Diesel Manual
  • 2014 Ford Focus Hatchback Diesel Manual
    2014 Ford Focus Hatchback Diesel Manual
  • 2016 Volkswagen Polo Hatchback Petrol Manual
    2016 Volkswagen Polo Hatchback Petrol Manual
  • 2013 Ford Fiesta Hatchback Petrol Manual
    2013 Ford Fiesta Hatchback Petrol Manual
  • 2014 Nissan Juke Hatchback Diesel Manual
    2014 Nissan Juke Hatchback Diesel Manual
  • 2015 Volkswagen Polo Hatchback Petrol Manual
    2015 Volkswagen Polo Hatchback Petrol Manual
  • 2016 Nissan Qashqai Hatchback Petrol Automatic
    2016 Nissan Qashqai Hatchback Petrol Automatic
  • 2016 Mitsubishi Outlander MPV Electric Hybrid Automatic
    2016 Mitsubishi Outlander MPV Electric Hybrid Automatic
  • 2015 Ford Focus Hatchback Petrol Manual
    2015 Ford Focus Hatchback Petrol Manual
  • 2015 Mitsubishi Outlander MPV Electric Hybrid Automatic
    2015 Mitsubishi Outlander MPV Electric Hybrid Automatic
  • 2015 Nissan Qashqai Hatchback Petrol Automatic
    2015 Nissan Qashqai Hatchback Petrol Automatic
  • 2015 Mercedes-Benz C Class Saloon Diesel Automatic
    2015 Mercedes-Benz C Class Saloon Diesel Automatic
  • 2015 Volkswagen Polo Hatchback Petrol Manual
    2015 Volkswagen Polo Hatchback Petrol Manual
  • 2016 Ford Fiesta Hatchback Petrol Manual
    2016 Ford Fiesta Hatchback Petrol Manual
  • 2016 Mercedes-Benz E Class Saloon Diesel Automatic
    2016 Mercedes-Benz E Class Saloon Diesel Automatic
  • 2018 Ford Fiesta Hatchback Petrol Manual
    2018 Ford Fiesta Hatchback Petrol Manual
  • 2014 Nissan Leaf Hatchback Electric Automatic
    2014 Nissan Leaf Hatchback Electric Automatic
  • 2016 Mazda CX-5 SUV Diesel Manual
    2016 Mazda CX-5 SUV Diesel Manual
  • 2016 Kia Sorento SUV Diesel Automatic
    2016 Kia Sorento SUV Diesel Automatic
  • 2016 Skoda Octavia Estate Petrol Manual
    2016 Skoda Octavia Estate Petrol Manual
  • 2016 Smart forfour Hatchback Petrol Automatic
    2016 Smart forfour Hatchback Petrol Automatic
  • 2016 Peugeot 108 Convertible Petrol Automatic
    2016 Peugeot 108 Convertible Petrol Automatic
  • 2016 Vauxhall Mokka Hatchback Petrol Automatic
    2016 Vauxhall Mokka Hatchback Petrol Automatic
  • 2016 Vauxhall Zafira MPV Petrol Manual
    2016 Vauxhall Zafira MPV Petrol Manual
  • 2016 Peugeot 208 Hatchback Petrol Automatic
    2016 Peugeot 208 Hatchback Petrol Automatic
  • 2016 Mercedes-Benz GLC-Class SUV Diesel Automatic
    2016 Mercedes-Benz GLC-Class SUV Diesel Automatic
  • 2016 Volkswagen Polo Hatchback Petrol Manual
    2016 Volkswagen Polo Hatchback Petrol Manual
  • 2016 Nissan Juke Hatchback Diesel Manual
    2016 Nissan Juke Hatchback Diesel Manual
  • 2015 Volkswagen Polo Hatchback Petrol Manual
    2015 Volkswagen Polo Hatchback Petrol Manual
  • 2016 Seat Ibiza Hatchback Petrol Manual
    2016 Seat Ibiza Hatchback Petrol Manual
  • 2016 Ford Kuga SUV Diesel Manual
    2016 Ford Kuga SUV Diesel Manual
  • 2016 Volkswagen Golf Hatchback Diesel Manual
    2016 Volkswagen Golf Hatchback Diesel Manual
  • 2016 Vauxhall Corsa Hatchback Petrol Manual
    2016 Vauxhall Corsa Hatchback Petrol Manual
  • 2014 Ford Fiesta Hatchback Petrol Manual
    2014 Ford Fiesta Hatchback Petrol Manual
  • 2016 Vauxhall ADAM Hatchback Petrol Manual
    2016 Vauxhall ADAM Hatchback Petrol Manual
  • 2016 Volkswagen Tiguan SUV Diesel Manual
    2016 Volkswagen Tiguan SUV Diesel Manual
  • 2013 Volkswagen Polo Hatchback Petrol Manual
    2013 Volkswagen Polo Hatchback Petrol Manual
  • 2016 Renault Clio Hatchback Petrol Manual
    2016 Renault Clio Hatchback Petrol Manual
  • 2018 Hyundai Tucson SUV Petrol Manual
    2018 Hyundai Tucson SUV Petrol Manual
  • 2013 Peugeot 208 Hatchback Petrol Manual
    2013 Peugeot 208 Hatchback Petrol Manual
  • 2015 Renault Clio Hatchback Petrol Manual
    2015 Renault Clio Hatchback Petrol Manual
  • 2016 Nissan Qashqai Hatchback Petrol Manual
    2016 Nissan Qashqai Hatchback Petrol Manual
  • 2014 Ford Focus Hatchback Petrol Manual
    2014 Ford Focus Hatchback Petrol Manual
  • 2016 Kia Sportage SUV Petrol Manual
    2016 Kia Sportage SUV Petrol Manual
  • 2016 Volkswagen Tiguan SUV Diesel Manual
    2016 Volkswagen Tiguan SUV Diesel Manual
  • 2013 Vauxhall Astra Hatchback Petrol Manual
    2013 Vauxhall Astra Hatchback Petrol Manual
  • 2017 Nissan Qashqai Hatchback Diesel Manual
    2017 Nissan Qashqai Hatchback Diesel Manual
  • 2016 Hyundai Tucson SUV Diesel Manual
    2016 Hyundai Tucson SUV Diesel Manual
  • 2016 Ford Kuga SUV Diesel Manual
    2016 Ford Kuga SUV Diesel Manual
  • 2018 SEAT Leon Hatchback Petrol Manual
    2018 SEAT Leon Hatchback Petrol Manual
  • 2016 Ford Fiesta Hatchback Petrol Manual
    2016 Ford Fiesta Hatchback Petrol Manual
  • 2016 Volkswagen Golf Hatchback Diesel Manual
    2016 Volkswagen Golf Hatchback Diesel Manual
  • 2017 Ford Fiesta Hatchback Petrol Manual
    2017 Ford Fiesta Hatchback Petrol Manual
  • 2018 Volkswagen Golf Hatchback Diesel Manual
    2018 Volkswagen Golf Hatchback Diesel Manual
  • 2015 Volkswagen Golf Hatchback Diesel Manual
    2015 Volkswagen Golf Hatchback Diesel Manual
  • 2018 Ford Fiesta Hatchback Petrol Manual
    2018 Ford Fiesta Hatchback Petrol Manual
  • 2017 Volkswagen Polo Hatchback Petrol Manual
    2017 Volkswagen Polo Hatchback Petrol Manual
  • 2016 Nissan Qashqai Hatchback Diesel Manual
    2016 Nissan Qashqai Hatchback Diesel Manual
  • 2018 Kia Cee'd Hatchback Petrol Manual
    2018 Kia Cee'd Hatchback Petrol Manual
  • 2016 Seat Ibiza Hatchback Petrol Manual
    2016 Seat Ibiza Hatchback Petrol Manual
  • 2016 Hyundai Tucson SUV Diesel Manual
    2016 Hyundai Tucson SUV Diesel Manual
  • 2014 Vauxhall Corsa Hatchback Petrol Manual
    2014 Vauxhall Corsa Hatchback Petrol Manual
  • 2016 Volkswagen Polo Hatchback Petrol Manual
    2016 Volkswagen Polo Hatchback Petrol Manual
  • 2018 Vauxhall Astra Hatchback Petrol Manual
    2018 Vauxhall Astra Hatchback Petrol Manual
  • 2013 Vauxhall Corsa Hatchback Petrol Manual
    2013 Vauxhall Corsa Hatchback Petrol Manual
  • 2016 Audi Q3 SUV Diesel Manual
    2016 Audi Q3 SUV Diesel Manual
  • 2012 Ford Fiesta Hatchback Petrol Manual
    2012 Ford Fiesta Hatchback Petrol Manual
  • 2013 Ford Focus Hatchback Petrol Manual
    2013 Ford Focus Hatchback Petrol Manual
  • 2016 Volkswagen Polo Hatchback Petrol Manual
    2016 Volkswagen Polo Hatchback Petrol Manual
  • 2016 Nissan Qashqai Hatchback Diesel Manual
    2016 Nissan Qashqai Hatchback Diesel Manual
  • 2016 Ford Kuga SUV Diesel Manual
    2016 Ford Kuga SUV Diesel Manual
  • 2016 Hyundai i10 Hatchback Petrol Manual
    2016 Hyundai i10 Hatchback Petrol Manual
  • 2016 Skoda Fabia Hatchback Petrol Manual
    2016 Skoda Fabia Hatchback Petrol Manual
  • 2016 Nissan Qashqai Hatchback Petrol Manual
    2016 Nissan Qashqai Hatchback Petrol Manual
  • 2016 Hyundai Tucson SUV Diesel Manual
    2016 Hyundai Tucson SUV Diesel Manual
  • 2016 Ford Focus Hatchback Petrol Manual
    2016 Ford Focus Hatchback Petrol Manual
  • 2018 Ford Focus Hatchback Diesel Automatic
    2018 Ford Focus Hatchback Diesel Automatic
  • 2016 Vauxhall Mokka Hatchback Petrol Automatic
    2016 Vauxhall Mokka Hatchback Petrol Automatic
  • 2016 Nissan Juke Hatchback Petrol Manual
    2016 Nissan Juke Hatchback Petrol Manual
  • 2016 Volkswagen up! Hatchback Petrol Manual
    2016 Volkswagen up! Hatchback Petrol Manual
  • 2016 Fiat 500 Hatchback Petrol Automatic
    2016 Fiat 500 Hatchback Petrol Automatic
  • 2016 Ford EcoSport Hatchback Petrol Manual
    2016 Ford EcoSport Hatchback Petrol Manual
  • 2016 Volkswagen Polo Hatchback Petrol Automatic
    2016 Volkswagen Polo Hatchback Petrol Automatic
  • 2016 Nissan Qashqai Hatchback Petrol Automatic
    2016 Nissan Qashqai Hatchback Petrol Automatic
  • 2016 Volkswagen Polo Hatchback Petrol Manual
    2016 Volkswagen Polo Hatchback Petrol Manual
  • 2018 Toyota C-HR Coupe Electric Hybrid Automatic
    2018 Toyota C-HR Coupe Electric Hybrid Automatic
  • 2016 Toyota AYGO Hatchback Petrol Manual
    2016 Toyota AYGO Hatchback Petrol Manual
  • 2016 Vauxhall Mokka Hatchback Petrol Manual
    2016 Vauxhall Mokka Hatchback Petrol Manual
  • 2016 Ford Fiesta Hatchback Petrol Manual
    2016 Ford Fiesta Hatchback Petrol Manual
  • 2016 Volkswagen Polo Hatchback Petrol Manual
    2016 Volkswagen Polo Hatchback Petrol Manual
  • 2014 Vauxhall Corsa Hatchback Petrol Manual
    2014 Vauxhall Corsa Hatchback Petrol Manual
  • 2016 Vauxhall Astra Hatchback Petrol Manual
    2016 Vauxhall Astra Hatchback Petrol Manual
  • 2017 Ford Focus Hatchback Petrol Manual
    2017 Ford Focus Hatchback Petrol Manual
  • 2014 Ford Fiesta Hatchback Petrol Manual
    2014 Ford Fiesta Hatchback Petrol Manual
  • 2016 Nissan Qashqai Hatchback Diesel Manual
    2016 Nissan Qashqai Hatchback Diesel Manual
  • 2017 Vauxhall Corsa Hatchback Petrol Manual
    2017 Vauxhall Corsa Hatchback Petrol Manual
  • 2016 Vauxhall Corsa Hatchback Petrol Manual
    2016 Vauxhall Corsa Hatchback Petrol Manual
  • 2017 Citroen C3 Hatchback Petrol Manual
    2017 Citroen C3 Hatchback Petrol Manual
  • 2016 Ford Fiesta Hatchback Petrol Manual
    2016 Ford Fiesta Hatchback Petrol Manual
  • 2016 Volkswagen Polo Hatchback Petrol Manual
    2016 Volkswagen Polo Hatchback Petrol Manual
  • 2015 Ford Fiesta Hatchback Petrol Manual
    2015 Ford Fiesta Hatchback Petrol Manual
  • 2016 Volkswagen Golf Hatchback Diesel Manual
    2016 Volkswagen Golf Hatchback Diesel Manual
  • 2018 Volkswagen Golf Hatchback Petrol Manual
    2018 Volkswagen Golf Hatchback Petrol Manual
  • 2015 Vauxhall Corsa Hatchback Petrol Manual
    2015 Vauxhall Corsa Hatchback Petrol Manual
  • 2017 Fiat 500 Hatchback Petrol Manual
    2017 Fiat 500 Hatchback Petrol Manual
  • 2017 Ford Fiesta Hatchback Petrol Manual
    2017 Ford Fiesta Hatchback Petrol Manual
  • 2016 Nissan Qashqai Hatchback Petrol Manual
    2016 Nissan Qashqai Hatchback Petrol Manual
  • 2016 Hyundai i20 Hatchback Petrol Manual
    2016 Hyundai i20 Hatchback Petrol Manual
  • 2016 Ford Focus Hatchback Diesel Manual
    2016 Ford Focus Hatchback Diesel Manual
  • 2014 Vauxhall Insignia Hatchback Diesel Manual
    2014 Vauxhall Insignia Hatchback Diesel Manual
  • 2016 Volkswagen Polo Hatchback Petrol Manual
    2016 Volkswagen Polo Hatchback Petrol Manual
  • 2016 Peugeot 108 Hatchback Petrol Manual
    2016 Peugeot 108 Hatchback Petrol Manual
  • 2014 Ford Focus Hatchback Petrol Manual
    2014 Ford Focus Hatchback Petrol Manual
  • 2011 Ford Fiesta Hatchback Petrol Manual
    2011 Ford Fiesta Hatchback Petrol Manual
  • 2013 Peugeot 208 Hatchback Petrol Manual
    2013 Peugeot 208 Hatchback Petrol Manual
  • 2016 Nissan Qashqai Hatchback Diesel Manual
    2016 Nissan Qashqai Hatchback Diesel Manual
  • 2013 Ford Focus Hatchback Petrol Manual
    2013 Ford Focus Hatchback Petrol Manual
  • 2014 Vauxhall Astra Hatchback Petrol Manual
    2014 Vauxhall Astra Hatchback Petrol Manual
  • 2012 Ford Fiesta Hatchback Petrol Manual
    2012 Ford Fiesta Hatchback Petrol Manual
  • 2016 Vauxhall Mokka Hatchback Diesel Manual
    2016 Vauxhall Mokka Hatchback Diesel Manual
  • 2016 Renault Clio Hatchback Petrol Manual
    2016 Renault Clio Hatchback Petrol Manual
  • 2016 Land Rover Range Rover Sport SUV Diesel Automatic
    2016 Land Rover Range Rover Sport SUV Diesel Automatic
  • 2016 Volkswagen Polo Hatchback Petrol Manual
    2016 Volkswagen Polo Hatchback Petrol Manual
  • 2011 Ford Focus Hatchback Petrol Manual
    2011 Ford Focus Hatchback Petrol Manual
  • 2018 Citroen C3 Hatchback Petrol Manual
    2018 Citroen C3 Hatchback Petrol Manual
  • 2013 Vauxhall Corsa Hatchback Petrol Manual
    2013 Vauxhall Corsa Hatchback Petrol Manual

As AVFs reach a wider market, pollution is less of a motivator and cost becomes more important — particularly upfront investment

As AVFs reach a wider market, pollution is less of a motivator and cost becomes more important — particularly upfront investment

Just 35% of car buyers said the features were clearly explained to them during the sales process, missing out on the opportunity to upsell and build brand loyalty

Just 35% of car buyers said the features were clearly explained to them during the sales process, missing out on the opportunity to upsell and build brand loyalty

Conclusion

The growing interest in AFVs reflects a wider trend of an increased consumer appetite for more advanced automotive technologies. Today, 31% of consumers say they have at least one semi-autonomous feature in their car, and 78% said they used it regularly.

It hints at an exciting opportunity for retailers and brands; of those with semi-autonomous features in their car, more than half 51% said they would make them more likely to buy from the same brand again and 80% would be willing to pay extra for them in their next car.

Despite this huge opportunity to upsell and build brand loyalty, complicated marketing jargon, unclear pricing and a lack of frontline education means the industry is missing out on the full potential. Rather than talking about features in technical terms, customers are twice as likely to pay for features that are explained in ways that will help them to understand its tangible personal benefit.

However, new opportunity is not without cost. New technologies need huge investment to support mass adoption from manufacturers, retailers and government. At a time of political and economic uncertainty, rapidly evolving automotive technology offers a genuine opportunity to drive car sales and build long-lasting relationships with car buyers.

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