Press release

Merry Car-istmas!

Auto Trader launches nationwide competition giving away a brand-NEW car

Festively-wrapped motor will tour London, Birmingham and Manchester

  • Auto Trader will be touring the country with a snap-to-win competition featuring a brand new car, gift wrapped as a Christmas present
  • For a chance to win the car, simply take a photo of the correct pre-haggled price of the car on the live price tracker and tag Auto Trader UK with the hashtag #autotraderxmas on Twitter or Instagram
  • The UK’s most searched for car online is the VW Golf
  • The giant present will be visiting London, Birmingham and Manchester from 17th – 19th December 2019

The UK’s largest digital marketplace for new and used cars, Auto Trader, is launching a nationwide snap-to-win competition for one lucky member of the public to win a brand-new car this Christmas.

A Fiat 500, which receives over 24,000 ad views a day on Auto Trader, has been gift-wrapped in a box, complete with an Auto Trader live price tracker affixed to it. The car will take to the road, touring London, Birmingham and Manchester between 17th – 19th December.

To be in with a chance of winning the Fiat 500, all members of the public need to do is snap a photo of the Christmas present with the live price tracker when they see it in town, and upload their picture, tagging Auto Trader UK #autotraderxmas on Twitter or Instagram by Friday 20th December. If the price tracker shows the correct pre-haggled price of the car, they’ll be entered into a prize draw to win it.

The festively wrapped car, complete with Christmas bow, will be touring the following locations in the run-up to Christmas:

Tuesday 17th December - London

Wednesday 18th December – Birmingham

Thursday 19th December – Manchester

The price tracker on display fluctuates between the RRP of the car and the actual pre-haggled price shown on Auto Trader.

As the country’s largest digital marketplace for cars, Auto Trader can exclusively reveal the most popular searched for cars in the country.

The UK’s Most Searched For Cars in November:


  1. VW Golf – 5,593,773
  2. BMW 3 Series – 4,717,524
  3. Mercedes C-Class – 3,675,486
  4. Mercedes E-Class – 2,891,597
  5. BMW 1 Series – 2,881,682
  6. Ford Focus – 2,849,948
  7. Ford Fiesta – 2,842,517
  8. Audi A3 – 2,500,002
  9. BMW 5 Series – 2,487,497
  10. Land Rover Range Rover Sport – 1,747,891


An Auto Trader spokesperson said, “At this time of year, a lot of people are starting to think of their next new car, particularly ahead of March’s number plate changes. They’re doing their research on different makes and models, so we wanted to show what deals they can get with our pre-haggled prices on brand new cars.

“We’re absolutely delighted to be touring our festively-wrapped car around London, Birmingham and Manchester and really looking forward to gifting a member of the British public with an early Christmas present.

“Whether you’re out Christmas shopping or going about your normal day, be sure to snap our motor on Instagram or Twitter with the Auto Trader handle and hashtag and the correct pre-haggled price of the Fiat 500!”

The Fiat 500 Lounge on offer in the competition comes complete with a 7" HD Touchscreen Radio with Bluetooth, USB, Aux-in and DAB, as well as Apple CarPlay/AndroidAuto connectivity and Rear Speakers.

Listings information:

Auto Trader’s Festive Car Competition will be touring on the following days:

  • Tuesday 17th December – London
  • Wednesday 18th December – Birmingham
  • Thursday 19th December - Manchester

 

Drivers can find their brand-new car with Auto Trader, with thousands of cars already onsite at pre-haggled prices.

 


- ENDS -

 

About Auto Trader

Auto Trader Group plc is the UK and Ireland's largest digital automotive marketplace. Auto Trader sits at the heart of the UK's vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 90% prompted brand awareness and attracts circa 50 million monthly cross platform visits each month, with over 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing around 450,000 cars each day). Around 80% of UK automotive retailers advertise on autotrader.co.uk.

For more information, please visit http://about-us.autotrader.co.uk 

For more information, please contact:

Rebecca Nassiri Rebecca.nassiri@autotrader.co.uk

Get set for forecourts opening on Monday with our latest #GetRetailReady #infographic revealing car buyer's thoughts and expectations in the new #retail landscape. https://t.co/iEsnRun6j8 https://t.co/OPHraHWwX1
Auto Trader Highly Rated is back for 2020! Our Highly Rated Award recognises those car retailers delivering the very best in customer service. Find out when we will be announcing the 2020 Award recipients and what criteria you need to meet to qualify. https://t.co/3KF1MkqhfV https://t.co/LpmE65LbMw
Ian Plummer was invited onto @BBCNews this morning to discuss the latest manufacturing figures from the @SMMT. He took the opportunity to highlight the pent up demand in the market & all the measures #retailers have been taking to get #retailready ahead of #showrooms reopening https://t.co/uNmpEYMatT
Thanks James, kind of you to say and great to hear you've found the insight beneficial https://t.co/63vAiNfMfG
To help retailers get back to selling vehicles as quickly as possible, we're launching a new marketing campaign as well as introducing some of the biggest changes to our site in recent years designed to drive more buyers to your ads. Find out more here: https://t.co/JvfE40zohI https://t.co/dqnoP6x3G0
With showrooms set to open on Monday, we’ve put together a handy #infographic to take you through car buyers' thoughts and expectations in the new #retail landscape. https://t.co/nqvKSP6X5t https://t.co/fUhwQ9j9Fq
Thanks to everyone for joining today's #webinar and of course thank you to our guest presenters @adamjt11 and @MikeHawesSMMT. Be sure to join next week and best of luck to those opening their doors next week #retailready https://t.co/qkAmfJw5kC
Catherine reveals the latest changes coming to the Auto Trader platform to improve the #userexperience and increase ad views and dwell time. https://t.co/EiIphIdQfH
Our latest consumer #marketing campaign is designed to give consumers confidence that they can join the car buying journey again and to push the message that #automotive is back in business!
Back to Catherine to talk about how we are helping consumers to get #retailready

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience