Press release

Most viewed new and used cars 2019

German marques take the top spots as Auto Trader reveals the UK's most popular new and used cars of 2019

  • VW Golf takes the title of the UK’s most popular new car model for the second year whilst the BMW 3 Series is the most popular used car based on advert views
  • Audi is the public’s most desirable brand for new cars, but BMW is the favourite amongst used car buyers

The latest data from Auto Trader, the UK’s largest digital automotive marketplace for new and used cars, found that 2019’s most popular cars were dominated by German marques. Analysis of over two and a half billion advert views on its marketplace last year revealed that the Volkswagen Golf was the most popular new car model, whilst the BMW 3 Series topped the list as the most viewed used car.

Most viewed cars 2019 | Make and model

New

Used

1. Volkswagen Golf

1. BMW 3 Series

2. Ford Focus

2. Volkswagen Golf

3. Ford Fiesta

3.Mercedes-Benz C Class

4. Land Rover Range Rover

4. BMW 1 Series

5. Land Rover Range Rover Sport

5. Ford Focus

6. BMW 3 Series

6. Ford Fiesta

7. Mercedes-Benz A Class

7.Mercedes-Benz E- Class

8. Land Rover Range Rover Evoque

8. Audi A3

9. Volkswagen Polo

9. BMW 5 Series

10. Mercedes-Benz C Class

10. Vauxhall Corsa

In terms of the overall most popular brands, it was no surprise that the premium German marques triumphed. In the new car corner, the most viewed brand in 2019 was Audi, followed by BMW and Volkswagen, whilst in the used car corner the most popular was BMW, followed by Audi, and Mercedes-Benz.

Commenting on the findings, Auto Trader’s commercial director, Ian Plummer, said: “Though there are certainly some notable exceptions, most volume brands had another challenging year in 2019 and, as a whole, have not kept to the same pace as the premium brands for several years now. When it comes to the most popular cars on our marketplace in 2019, the premium German brands dominate.  Their success has been fuelled by strong residual values that help them benefit from the continuing dominance of finance sales (accounting for more than nine in 10 new and nearly four in 10 used car sales), making these more expensive models increasingly more accessible to a broader range of car buyers. As such, it’ll be interesting to see how well the volume brands will be able to develop their own residual values over the medium-long term to sustainably deliver the sales growth they need.”

The scale and depth of its data capabilities means Auto Trader can analyse the numbers at a more granular level, including fuel type. With searches of alternatively fuelled vehicles (AFV) increasing by 38% between December 2018 and December 2019[1] and pure electric vehicles (EV) surging 78% during the same period it’s clear the appetite for low-emission cars is growing.

Analysis of the ad view data show that interest in brand new EVs is starting to overtake that for petrol hybrids, with the all-electric Audi E-Tron receiving 7% more views in 2019, compared to the most popular new hybrid, the Toyota Corolla. However, in the used market, the most popular used EV, the Tesla Model S, has some way to go if it’s to catch the most viewed hybrid, the Toyota Prius, which received 12% more ad views than the Tesla last year.

Plummer continued: “The fact the most popular brand new EVs are receiving more views than their petrol-hybrid counterparts could be attributed to a number of factors, not least the huge advancements in range capabilities, performance and stylings, but also improvements to infrastructure. Coupled with the cut in available grants for plug-in hybrids, these have all resulted in a significant step-change in consumer attitudes towards buying a new electric. It’s curious to see that this is yet to translate to the used market, where concerns about battery life-spans and high price tags continue to push second-hand buyers towards more tried and tested hybrids which remain very good value.”

[1] Total number of AFV searches in December 2018 versus December 2019

Are you missing a window of #opportunity? https://t.co/1uTJCmteVN
Today's used car transactions from the @SMMT revealed the market was down nearly 50% in Q2. The drop will come as a surprise to few, but the good news is that Q3 is tracking well ahead of this time last year. Find out more here: https://t.co/brDH8jbIof https://t.co/J7DdbVpILA
There was a lot of love for @MINIUK which was named the Most Loved Brand at this year’s Auto Trader New Car Awards! Find out why owners love the brand so much now https://t.co/xuODBgvR0W
Where is your focus in this new environment? @johnfohanlon1 revealed he was focussed on quarterly performance and urged retailers to do the same rather than take a short-term view – especially since he predicts a slight lull in August due to summer holidays. #atinsightoftheday https://t.co/5zLnkJF3wT
If you missed this week’s webinar featuring our interview with John O'Hanlon then don’t panic! You can now watch the whole webinar on demand > https://t.co/JOzyGd9SYs https://t.co/wpY71cGxtN
We're excited to be sponsoring Weekends on @davechannel, reaching 25.2 million adults over the next 12 months, to help encourage even more potential buyers to #cardealers adverts on Auto Trader! https://t.co/BWUS0yCHUF
Not only did the @Tesla Model 3 take the New Car of the Year award at this year’s Auto Trader New Car Awards, but it also took the Best Electric Car award! Find out what owners said now at https://t.co/blltmT0Wbi #Tesla #model3 #newcar #awards #Automotive https://t.co/lSXeHSddzH
This week the @SMMT revealed new car registrations were up 11.3% compared to July last year! Looking closer at the data we can see this was primarily driven by a surge in alternative fuel vehicle registrations which now account for 25.5% of market share. #atinsightoftheday https://t.co/GbElJLHanV
Tune into @AutoRetail Live at 2pm today to hear the latest advice, tips, insight & discussion from the expert panel - @ASE_Global's chairman @mikejonesase, Luscombe Motor's @RobinLuscombe & Auto Trader's head of new car, Sue Fish. Register for free here: https://t.co/0FJeYOFhfj https://t.co/GKnoJKJQiz
Data from the @SMMT shows an 11.3% year-on-year growth in new car registrations in July. Registrations for year currently stand at 828,389, down 41.9% year on year. Find out more about selling brand new cars and vans on Auto Trader https://t.co/9pnuyRUMQI #atinsightoftheday https://t.co/0XltI7iOqO

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience