Press release

New car performance on Auto Trader reaches record levels

According to the latest data from Auto Trader, the UK’s largest marketplace for new and used cars, since the reopening of showrooms in England on 1 June and Northern Ireland on 8 June, a record number of new car leads have been sent to retailers.

From 31 May to 17 June, the number of new car leads sent to retailers is up 71%, marking the strongest period for leads since Auto Trader’s new car stock platform launched in early 2019. Compared to 17 March, the week before the government announced its lockdown measures, new car leads have increased 97%.

After an initial dip, consumer demand remained relatively stable throughout the lockdown period, but as soon as showrooms in England and Northern Ireland were able to reopen there’s been a huge spike in traffic to Auto Trader, with an average of 2.1 million visits to its marketplace every day. This has translated into a significant increase in retailer engagement with both new and used car retailers.

During the week ending 14 June, the number of used car advert views increased 24% year-on-year, whilst used car leads sent to retailers increased 95%.

Commenting on the performance, Ian Plummer, Auto Trader’s Commercial Director, said:

“Since launching the new car proposition we’ve seen it go from strength to strength, and we’re proud to feature over 50,000 new cars and vans on the platform - representing a third of new car retailers in the UK, including nine out of 10 of the largest dealer groups.”

“The huge increase in leads we’ve recorded for both new and used cars highlights just how dramatically the retail landscape has changed. Pre-COVID-19, customers could turn up at a dealership without leaving a digital footprint or a lead, but that’s now very unlikely, with the vast majority of people first researching and making an enquiry online. It means that for today’s car buyers, if it’s not on your digital forecourt, then it’s not for sale.”

It would seem Gen-Z'ers are now flocking to driving as COVID-19 restrictions get stricter. Find out more including insights from @REDDriving https://t.co/phgW2Ese7g #atinsightoftheday #GenZ https://t.co/P6chl5PmcB
Right now our panel of judges are busy reviewing the self-nomination award entries for this year’s Auto Trader Retailer Awards. Who will they decide are this year’s winners? Find out by registering to join the awards live on the 23rd October at 1pm > https://t.co/ZdjzevlJd3 https://t.co/rpobMrn4yf
In this week’s webinar Nathan Coe & @MarshallMotorGp will be discussing: -September's performance -How the job retention scheme might impact the #automotiveindustry -How #cardealers can finish the year strong & reach their year end objectives Register at https://t.co/yfbWqH66RA https://t.co/8rHpHIsSEG
Next week will see the launch of Retailer Performance Masterclasses (RPM) our all new online masterclass hub. Find out all you need to know in our latest blog post from @chrispenny222 > https://t.co/UUmrTQzbKa #RPM #autotrader #masterclass #insights #bestpractices #cardealers https://t.co/CzREOLoLbW
Our latest audience figures show no signs that last week’s Government announcement has impacted buyer demand with over 2 million visits to our site and 20 million minutes being spent on site by buyers looking for their next vehicle each day last week. #atinsightoftheday https://t.co/h0uTNtWuet
We've got something very exciting launching soon... Wednesday 7th October, save the date 👀 #RPM https://t.co/op0RVqngLN
The @KiaUK Sorento is currently the UK’s fastest selling car, taking an average of just 24 days to turn on UK forecourts according to our Fastest Selling Index. #atinsightoftheday #kia #mazda #peugeot #mercedes-benz https://t.co/0amym8KyIK
Join us on Thursday at 10am for our next #webinar to hear our latest #automotiveindustry updates and #insights and to hear from our CEO, Nathan Coe and @MarshallMotorGp Register now >https://t.co/knn3yUlJ3l https://t.co/HaxCu2EFss
Nathan Coe, our CEO, shared an update with our customers today reassuring them that Boris' announcement earlier this week has had no negative impact on consumer demand. Read Nathan's full thoughts on our latest blog post: https://t.co/sx37kiEHBY
Used car prices continue to climb with last week seeing overall used car prices increase by 7.7%, up from 7.4% the week before and the 20th week of consecutive price growth. #atinsightoftheday #usedcar #Pricing #Petrol #diesel #ElectricCars https://t.co/dmR56DmzNf

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

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1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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