Press release

New car performance on Auto Trader reaches record levels

According to the latest data from Auto Trader, the UK’s largest marketplace for new and used cars, since the reopening of showrooms in England on 1 June and Northern Ireland on 8 June, a record number of new car leads have been sent to retailers.

From 31 May to 17 June, the number of new car leads sent to retailers is up 71%, marking the strongest period for leads since Auto Trader’s new car stock platform launched in early 2019. Compared to 17 March, the week before the government announced its lockdown measures, new car leads have increased 97%.

After an initial dip, consumer demand remained relatively stable throughout the lockdown period, but as soon as showrooms in England and Northern Ireland were able to reopen there’s been a huge spike in traffic to Auto Trader, with an average of 2.1 million visits to its marketplace every day. This has translated into a significant increase in retailer engagement with both new and used car retailers.

During the week ending 14 June, the number of used car advert views increased 24% year-on-year, whilst used car leads sent to retailers increased 95%.

Commenting on the performance, Ian Plummer, Auto Trader’s Commercial Director, said:

“Since launching the new car proposition we’ve seen it go from strength to strength, and we’re proud to feature over 50,000 new cars and vans on the platform - representing a third of new car retailers in the UK, including nine out of 10 of the largest dealer groups.”

“The huge increase in leads we’ve recorded for both new and used cars highlights just how dramatically the retail landscape has changed. Pre-COVID-19, customers could turn up at a dealership without leaving a digital footprint or a lead, but that’s now very unlikely, with the vast majority of people first researching and making an enquiry online. It means that for today’s car buyers, if it’s not on your digital forecourt, then it’s not for sale.”

For #newcar buyers looking to make their money go further they can do no better than @MGmotor! That’s according to over 181,000 car owners who voted in this year’s Auto Trader New Car Awards. Find out what owners said at https://t.co/CvwkAS1v2V #carawards #winners https://t.co/zjGHrf3r6P
Insight of the day: Demand for #newcars is surging on Auto Trader with enquiries for brand new vehicles up 206% year-on-year #atinsightoftheday https://t.co/hFqjr3SDO5
Insight of the Day: We've seen a shift in consumer perception, with 75% of car buyers on our site saying they were now comfortable visiting a #cardealer. #COVID19 d19 safety measures put in place by dealers were the key reason buyers felt comfortable visiting. #ATinsightoftheday https://t.co/S9JxfLux2D
We’ve just launched Highly Rated 2020 - recognising those #cardealers giving the very best customer service. If you’ve met the criteria then you'll have just received an email detailing what's next. Made the cut? Then share how your promoting your success using #ATHighlyRated https://t.co/RbHXHDhE6v
Tomorrow we’ll be announcing which retailers are #athighlyrated for 2020! Those that qualify will be receiving packs to promote their success to car buyers online and in their showrooms this week - stay tuned to find out if you’re highly rated! https://t.co/j2zk8dJSli
Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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