Press release

New car registrations | December 2019

Auto Trader's commercial director, Ian Plummer, offers his view on December 2019's - and the year as a whole - new car registration performance from the Society of Motor Manufacturers and Traders (SMMT).

Ian Plummer, Commercial Director:

Whilst December’s slight uptick in sales may have closed the year off on a positive note, 2019’s overall disappointing new car performance will come as little surprise to anyone in the industry, especially those at the front line who have had to face the challenge of falling consumer confidence, economic uncertainty and fuel-type confusion, as well as the arrival of added pressures from more stringent emission regulations.

With alternatively fuelled vehicles, and pure electric vehicles (EVs) in particular, recording such impressive growth in 2019, we can see just how significant an opportunity they present the industry. On our marketplace we recorded a similar trend, with searches for pure EVs increasing 78% since the start of the year. Pure EVs still only represent 1.6% of the market though, so it's hugely disappointing that this potential bright spot is being undermined by the government's removal of the plug-in car grant, which is already having a detrimental impact at a time when the industry is in need of the most support. As part of its pledge to support industry and its environmental commitments, we hope the government takes bigger steps to drive consumer adoption of low-emission vehicles.

As we look ahead to the new year, we can be optimistic that the renewed consumer confidence following the General Election result will have a relatively positive impact on the market.”  

Get set for forecourts opening on Monday with our latest #GetRetailReady #infographic revealing car buyer's thoughts and expectations in the new #retail landscape. https://t.co/iEsnRun6j8 https://t.co/OPHraHWwX1
Auto Trader Highly Rated is back for 2020! Our Highly Rated Award recognises those car retailers delivering the very best in customer service. Find out when we will be announcing the 2020 Award recipients and what criteria you need to meet to qualify. https://t.co/3KF1MkqhfV https://t.co/LpmE65LbMw
Ian Plummer was invited onto @BBCNews this morning to discuss the latest manufacturing figures from the @SMMT. He took the opportunity to highlight the pent up demand in the market & all the measures #retailers have been taking to get #retailready ahead of #showrooms reopening https://t.co/uNmpEYMatT
Thanks James, kind of you to say and great to hear you've found the insight beneficial https://t.co/63vAiNfMfG
To help retailers get back to selling vehicles as quickly as possible, we're launching a new marketing campaign as well as introducing some of the biggest changes to our site in recent years designed to drive more buyers to your ads. Find out more here: https://t.co/JvfE40zohI https://t.co/dqnoP6x3G0
With showrooms set to open on Monday, we’ve put together a handy #infographic to take you through car buyers' thoughts and expectations in the new #retail landscape. https://t.co/nqvKSP6X5t https://t.co/fUhwQ9j9Fq
Thanks to everyone for joining today's #webinar and of course thank you to our guest presenters @adamjt11 and @MikeHawesSMMT. Be sure to join next week and best of luck to those opening their doors next week #retailready https://t.co/qkAmfJw5kC
Catherine reveals the latest changes coming to the Auto Trader platform to improve the #userexperience and increase ad views and dwell time. https://t.co/EiIphIdQfH
Our latest consumer #marketing campaign is designed to give consumers confidence that they can join the car buying journey again and to push the message that #automotive is back in business!
Back to Catherine to talk about how we are helping consumers to get #retailready

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