Press release

New car registrations | February 2019

Auto Trader director Ian Plummer offers his view on the latest new car market data from the Society of Motor Manufacturers and Traders (SMMT).

Ian Plummer, Auto Trader Director:

"With January to March accounting for roughly a third of the year’s total new car sales, the need for a strong first quarter can’t be over-estimated. In the context of all the ongoing uncertainty caused over recent months by both Brexit and changing government “sticks and carrots” about which type of fuel we should buy, the fact that the first two months of 2019 are roughly in line with 2018 should be seen very positively. Some of the same brands which stood out in 2018 continue to build on their success in 2019 with strong starts from the likes of Kia, Seat, Volvo, Peugeot, Toyota, Mazda and Suzuki.

“We’re still confident that sales for the quarter as a whole will remain in line with last year’s performance. That’s because the industry remains laser focused on offering enticing deals for consumers ahead of whatever the 29th March will bring.”

Get set for forecourts opening on Monday with our latest #GetRetailReady #infographic revealing car buyer's thoughts and expectations in the new #retail landscape. https://t.co/iEsnRun6j8 https://t.co/OPHraHWwX1
Auto Trader Highly Rated is back for 2020! Our Highly Rated Award recognises those car retailers delivering the very best in customer service. Find out when we will be announcing the 2020 Award recipients and what criteria you need to meet to qualify. https://t.co/3KF1MkqhfV https://t.co/LpmE65LbMw
Ian Plummer was invited onto @BBCNews this morning to discuss the latest manufacturing figures from the @SMMT. He took the opportunity to highlight the pent up demand in the market & all the measures #retailers have been taking to get #retailready ahead of #showrooms reopening https://t.co/uNmpEYMatT
Thanks James, kind of you to say and great to hear you've found the insight beneficial https://t.co/63vAiNfMfG
To help retailers get back to selling vehicles as quickly as possible, we're launching a new marketing campaign as well as introducing some of the biggest changes to our site in recent years designed to drive more buyers to your ads. Find out more here: https://t.co/JvfE40zohI https://t.co/dqnoP6x3G0
With showrooms set to open on Monday, we’ve put together a handy #infographic to take you through car buyers' thoughts and expectations in the new #retail landscape. https://t.co/nqvKSP6X5t https://t.co/fUhwQ9j9Fq
Thanks to everyone for joining today's #webinar and of course thank you to our guest presenters @adamjt11 and @MikeHawesSMMT. Be sure to join next week and best of luck to those opening their doors next week #retailready https://t.co/qkAmfJw5kC
Catherine reveals the latest changes coming to the Auto Trader platform to improve the #userexperience and increase ad views and dwell time. https://t.co/EiIphIdQfH
Our latest consumer #marketing campaign is designed to give consumers confidence that they can join the car buying journey again and to push the message that #automotive is back in business!
Back to Catherine to talk about how we are helping consumers to get #retailready

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