Press release

New car registrations January 2019 | Auto Trader's response

Read Ian Plummer's response to January's new car registrations from the SMMT

Ian Plummer, Auto Trader Director:

“Despite the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) coming into force five months ago, there is every indication that many brands are still struggling to get the much-needed compliant stock to the frontline, placing real strain on retailers. However, we can see for some brands, such as Volvo and some of the Korean and Japanese marques, supply seems to be in good shape and has helped them to record a great start to the year.

 

“With the realities of Brexit edging ever closer, it’s even more important than usual for the industry to get a strong Q1 under their belt to futureproof against any eventuality. If the government fails to secure a deal with Brussels, consumers could be looking at a 10% increase in prices unless brands or retailers absorb tariff and exchange rate impacts in what are already wafer thin profit levels. That’s why in the run up to March’s plate change we’re likely to see some particularly attractive offers from brands hoping to entice consumers into showrooms before the UK’s official exit.   

 

“The outlook for the industry in 2019 remains relatively positive. Last year we saw some emerging trends that will provide some exciting opportunities for retailers and manufacturers in the months ahead, not least the growing consumer appetite for alternatively fuelled vehicles and Personal Contract Hire deals. We’re confident that both have the potential to drive meaningful growth this year by opening up a wider demographic of customers.”

Get set for forecourts opening on Monday with our latest #GetRetailReady #infographic revealing car buyer's thoughts and expectations in the new #retail landscape. https://t.co/iEsnRun6j8 https://t.co/OPHraHWwX1
Auto Trader Highly Rated is back for 2020! Our Highly Rated Award recognises those car retailers delivering the very best in customer service. Find out when we will be announcing the 2020 Award recipients and what criteria you need to meet to qualify. https://t.co/3KF1MkqhfV https://t.co/LpmE65LbMw
Ian Plummer was invited onto @BBCNews this morning to discuss the latest manufacturing figures from the @SMMT. He took the opportunity to highlight the pent up demand in the market & all the measures #retailers have been taking to get #retailready ahead of #showrooms reopening https://t.co/uNmpEYMatT
Thanks James, kind of you to say and great to hear you've found the insight beneficial https://t.co/63vAiNfMfG
To help retailers get back to selling vehicles as quickly as possible, we're launching a new marketing campaign as well as introducing some of the biggest changes to our site in recent years designed to drive more buyers to your ads. Find out more here: https://t.co/JvfE40zohI https://t.co/dqnoP6x3G0
With showrooms set to open on Monday, we’ve put together a handy #infographic to take you through car buyers' thoughts and expectations in the new #retail landscape. https://t.co/nqvKSP6X5t https://t.co/fUhwQ9j9Fq
Thanks to everyone for joining today's #webinar and of course thank you to our guest presenters @adamjt11 and @MikeHawesSMMT. Be sure to join next week and best of luck to those opening their doors next week #retailready https://t.co/qkAmfJw5kC
Catherine reveals the latest changes coming to the Auto Trader platform to improve the #userexperience and increase ad views and dwell time. https://t.co/EiIphIdQfH
Our latest consumer #marketing campaign is designed to give consumers confidence that they can join the car buying journey again and to push the message that #automotive is back in business!
Back to Catherine to talk about how we are helping consumers to get #retailready

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