Commercial director, Ian Plummer, provides Auto Trader's view on the latest new car registrations from the Society of Motor Manufacturers and Traders (SMMT)
“The market may be down as a whole, but the picture is not as bleak as we may think. Not all brands are experiencing the same level as downturn, in reality, what we’re seeing is that it’s a select few manufacturers whose results are impacting the market overview.
“In fact, the numbers could have appeared a lot lower this month but, at the end of Q2 and H1, many retailers did even more tactical closing actions, such as self-registrations to help reach their targets. It was this big push activity that supported in closing the gap on last year’s figures.
“Looking ahead to Q3 and beyond, brands will be working harder in the coming months and there are three key ways which they will be driving the market forward: getting the next phase of WLTP registrations done by registering all the necessary cars in August, hitting September plate change with a bang, and getting product on the ground as quickly as possible to avoid any import delays and mitigate the potential fallout from the October Brexit discussion and a possible no-deal.