Press release

October 2018 New Car Registrations

Will AFV adoption be fast enough to offset the decline in diesel? 

"Car manufacturers may choose not to market the new generation of electric vehicles in the UK if the Government continues to put up barriers." So says Ian Plummer, director of Auto Trader. Plummer was speaking as October’s new car sales figures show the fall-out from the new Worldwide Harmonised Light Vehicles Test Procedure (WLTP) hasn’t been limited to September.

“Reducing the OLEV grant is a big step-backwards and will create a major barrier to entry,” he said. “It’s frustrating that this much needed lifeline for the industry is being undermined by the government’s relentless efforts to stigmatise traditional fuel types rather than offering a clear and compelling narrative to switch to electric.

“The reality is, the growing array of exciting new electric vehicles simply won’t come to the UK if consumers have a reduced incentive to buy them, and not only will that harm the market, but the government’s road to zero ambitions too.

“Despite the slowdown there is still expectation that the back end of this year will be stronger than the typical run up to Christmas. As production gets back up to full-swing, and new cars start filtering through, there’ll be a good opportunity for retailers to fulfil their delayed customer orders. However, we’ve seen an increase in nearly new ad views over the last two months, suggesting many consumers have grown impatient waiting, opting instead for a similar used model, which will make it a very tense close to 2018 for new car sales.  

“Undoubtedly, it’s been a challenging year for the market, however it remains buoyant thanks largely to two bright spots: the continuing growth in popularity of SUVs and the growing appetite for alternatively fuelled vehicles (AFVs). 4x4s are consistently within the top three body types searched for on our marketplace and they’ve topped the list as the fastest selling used car more often than any other type in 2018. And at a time when sales of new AFVs are seeing unprecedented growth we’re seeing record levels of popularity on Auto Trader. Not only are they the only fuel type to record an increase in consumer searches last month, but in July a Renault Zoe topped the list as the UK's fastest selling used car, which was a first for an all-electric vehicle. Just think what levels of adoption we'd see if the government offered clear incentives for these models.”

The 2016 @forduk Ka (petrol manual) tops our Fastest Selling Index, closely followed by the 2016 @Mazda_UK CX-5 (diesel manual) and 2016 Mazda CX-5 (diesel automatic) #usedcars #fastestsellingcar #fastestselling #retail #autoretail https://t.co/1yT545WiYg https://t.co/3jQvuxg1oW
We know your focus is making sales quickly and profitably. That’s why our focus is making sure you have the power to make it happen by winning car buyer trust, providing useful insights, and cost-saving tools. Find out how we’re bringing #morepowertoyou > https://t.co/dP58kssS6e https://t.co/w0UUwgolgu
Great to have @MarcThornboroug and @nchking in the studio today with our new host, Kate Neil, talking about this year's Auto Trader awards - if you missed it, catch up on-demand now! 📺> https://t.co/wYkUoiIrz0 https://t.co/eTnideeBKi
Great to have Marc and Nick in the studio today with new host, Kate Neil, talking about this year's Auto Trader awards - if you missed it, catch up on-demand now!📺> https://t.co/wYkUoiIrz0 https://t.co/bncWFpuJlT
Retail Check helps you identify the best stock for your area and price vehicles to the live market versus your competition. Powered by data from over 8 million daily advert views, Retail Check provides real-time insights that help you sell more cars. Visit https://t.co/V00nb9xbCW https://t.co/lAlkYRrd53
Last chance to join our live webinar TODAY at 11am to find out how you can win a highly coveted Auto Trader award this year > https://t.co/wYkUoiIrz0 Here's how @CedarSpecialist, winner of last year's Rising Star Award have made the most of their win! https://t.co/a5ScI4WxWS
Our unrivalled reach gets your adverts in front of more potential buyers than anyone else. Just one of the many ways we're bringing #morepowertoyou - find out more here > https://t.co/dP58kssS6e https://t.co/bsytlEybOW
The @MINIUK model with the biggest growth in consumer demand was the Clubman, up 29%. Are you able to capitalise on this demand? Know your market. #automotive #atinsight https://t.co/4dM8Wfa6nY
Award season is quickly approaching and we want to give you the best chance of winning an award this year. Find out how you can win and grow your reputation with car buyers! Join our webinar on 18th Feb at 11am. Register now: https://t.co/wYkUoiIrz0 #cardealer #awards
Business Leader of the Year goes to Mark Mitchell of @MitchellGroupUK. Well Done Mark from all the team @AutoTrader_UK #AMAwards2020 https://t.co/gKFQrUEj0L

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