Press release

SMMT New Car Registrations | August 2019

Auto Trader's Commercial Director, Ian Plummer, provides his view on the latest new car registrations from the Society of Motor Manufacturers and Traders (SMMT)

Ian Plummer, Commercial Director at Auto Trader, said:

“Unsurprisingly the market is down, despite retailers and manufacturers best efforts as they sought to beat the new Real-world Driving Emissions (RDE) test deadline by registering large volumes of cars before the end of the month. This has effectively inflated sales. Although we shouldn’t be focused on August, more importantly it is about how the market fairs in September, a key plate change month. The market will have to continue to contend with the ongoing Brexit negotiations and as things heat up politically, uncertainty remains which is not helping business or consumer confidence - especially not helping to sway manufacturers to send more cars into the UK.”

“Although sales look encouraging in August, the longer term drive to accelerate alternative fuelled vehicle (AFV) sales is stalling, as heightened consumer demand is now outstripping supply. Almost certainly a symptom of Britain’s impending EU exit, while manufacturers are struggling to produce enough batteries and electric cars, and those that are rolling off production lines are destined for other, more profitable markets. If we continue to see an exchange rate at or around parity with the euro, the UK may even miss out on the best and newest EVs as manufacturers may make the decision to divert the vehicles to other markets where these cars are not only more profitable but also more certain to count for the imminent and very stringent fleet emissions targets that they need to comply with from next year. Many European markets are now leaving the UK in their wake: penetration is already high and growing faster than in the UK. In France and Germany new car sales of AFVs were up by 15% and 63% in the first quarter of 2019 and in the pioneering markets such as Norway and Holland AFV’s were up by 37% and 49%*.”

*https://www.acea.be/uploads/press_releases_files/20190508_PRPC_fuel_Q1_2019_FINAL.pdf

Get set for forecourts opening on Monday with our latest #GetRetailReady #infographic revealing car buyer's thoughts and expectations in the new #retail landscape. https://t.co/iEsnRun6j8 https://t.co/OPHraHWwX1
Auto Trader Highly Rated is back for 2020! Our Highly Rated Award recognises those car retailers delivering the very best in customer service. Find out when we will be announcing the 2020 Award recipients and what criteria you need to meet to qualify. https://t.co/3KF1MkqhfV https://t.co/LpmE65LbMw
Ian Plummer was invited onto @BBCNews this morning to discuss the latest manufacturing figures from the @SMMT. He took the opportunity to highlight the pent up demand in the market & all the measures #retailers have been taking to get #retailready ahead of #showrooms reopening https://t.co/uNmpEYMatT
Thanks James, kind of you to say and great to hear you've found the insight beneficial https://t.co/63vAiNfMfG
To help retailers get back to selling vehicles as quickly as possible, we're launching a new marketing campaign as well as introducing some of the biggest changes to our site in recent years designed to drive more buyers to your ads. Find out more here: https://t.co/JvfE40zohI https://t.co/dqnoP6x3G0
With showrooms set to open on Monday, we’ve put together a handy #infographic to take you through car buyers' thoughts and expectations in the new #retail landscape. https://t.co/nqvKSP6X5t https://t.co/fUhwQ9j9Fq
Thanks to everyone for joining today's #webinar and of course thank you to our guest presenters @adamjt11 and @MikeHawesSMMT. Be sure to join next week and best of luck to those opening their doors next week #retailready https://t.co/qkAmfJw5kC
Catherine reveals the latest changes coming to the Auto Trader platform to improve the #userexperience and increase ad views and dwell time. https://t.co/EiIphIdQfH
Our latest consumer #marketing campaign is designed to give consumers confidence that they can join the car buying journey again and to push the message that #automotive is back in business!
Back to Catherine to talk about how we are helping consumers to get #retailready

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