Press release

SMMT new car registrations | November 2019

Auto Trader's Commercial Director, Ian Plummer, provides his view on the latest new car registrations from the Society of Motor Manufacturers and Traders (SMMT)

“New car registration figures for November don’t come as a huge surprise; it’s a continuation of the trend that we’ve seen in recent months, but it does highlight the significant challenges facing the UK car retail market. 

“Manufacturers are coming up against unprecedented cost hurdles as they take the journey towards the electrification of their fleet and also fight to hit the stringent new CO2 emissions regulations next year. Some of the biggest industry stalwarts have recently announced job losses as they look to refocus their businesses to deal with these issues. Compounding that, issues caused by Brexit continue to hinder the industry too; the unsteady value of the pound, consumer uncertainty and the ambiguity around future trading regulations only serve to amplify the enormous pressure manufacturers are under. And in the short term, both the manufacturers and their franchised retailers, still have ambitious targets to meet to reach despite these wider economic challenges.

“Brexit, and now the election, is also further dampening consumer buying confidence, making it ever-harder to sell cars. Moving into December, manufacturers and retailers will be pushing hard to try and encourage consumers to buy so that they can reach vital year-end targets, to close out what has certainly been a challenging 2019 for brands, retailers and consumers alike. So it’s imperative that whoever is in power after the general election moves things forward quickly offering clarity to both consumers and industry alike, and some much needed stability.

“While the new car registrations reflect a challenging time for manufacturers and retailers, the positive story is the increasing uptake in electric vehicles. Growth in EVs - both new and used - is gaining pace and as more consumers buy these cars we are closing the gap on the Road to Zero. Consumer demand is certainly there – buyers want to make the move towards cleaner cars. Although the biggest challenge we face seems much more linked to supply-side factors, it feels as is if we’re not far from a tipping point where different model choices are broader, availability of EVs for delivery is far quicker, and charging infrastructure is readily available.”

Get set for forecourts opening on Monday with our latest #GetRetailReady #infographic revealing car buyer's thoughts and expectations in the new #retail landscape. https://t.co/iEsnRun6j8 https://t.co/OPHraHWwX1
Auto Trader Highly Rated is back for 2020! Our Highly Rated Award recognises those car retailers delivering the very best in customer service. Find out when we will be announcing the 2020 Award recipients and what criteria you need to meet to qualify. https://t.co/3KF1MkqhfV https://t.co/LpmE65LbMw
Ian Plummer was invited onto @BBCNews this morning to discuss the latest manufacturing figures from the @SMMT. He took the opportunity to highlight the pent up demand in the market & all the measures #retailers have been taking to get #retailready ahead of #showrooms reopening https://t.co/uNmpEYMatT
Thanks James, kind of you to say and great to hear you've found the insight beneficial https://t.co/63vAiNfMfG
To help retailers get back to selling vehicles as quickly as possible, we're launching a new marketing campaign as well as introducing some of the biggest changes to our site in recent years designed to drive more buyers to your ads. Find out more here: https://t.co/JvfE40zohI https://t.co/dqnoP6x3G0
With showrooms set to open on Monday, we’ve put together a handy #infographic to take you through car buyers' thoughts and expectations in the new #retail landscape. https://t.co/nqvKSP6X5t https://t.co/fUhwQ9j9Fq
Thanks to everyone for joining today's #webinar and of course thank you to our guest presenters @adamjt11 and @MikeHawesSMMT. Be sure to join next week and best of luck to those opening their doors next week #retailready https://t.co/qkAmfJw5kC
Catherine reveals the latest changes coming to the Auto Trader platform to improve the #userexperience and increase ad views and dwell time. https://t.co/EiIphIdQfH
Our latest consumer #marketing campaign is designed to give consumers confidence that they can join the car buying journey again and to push the message that #automotive is back in business!
Back to Catherine to talk about how we are helping consumers to get #retailready

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