Press release

SMMT New Car Registrations | September 2019

Auto Trader's Commercial Director, Ian Plummer, provides his view on the latest new car registrations from the Society of Motor Manufacturers and Traders (SMMT)

“September and year to date figures have been more positive than was expected but the natural slowdown of the market and continued Brexit anxiety will be weighing heavily on the minds of consumers, brands and retailers.

“As they focus on hitting their annual targets, both manufacturers and retailers have been using tactics – such as self-registrations – to artificially buoy the numbers and overstate the natural level of demand for new cars, because they just aren’t seeing the consumer demand to reach the figures they need to organically.

“This push activity will almost certainly continue next month ahead of the Brexit deadline, as the industry prepares for whatever the 31st has in store.

“Looking ahead, the CAFE (Clear Air for Europe programme) is going to alter messages consumers have become accustomed to about fuel type. Brand new diesels have lower CO2 emissions than their petrol equivalents so, as manufacturers look to avoid steep fines as a result of CAFE rules, and keep their fleet of cars sold under the threshold of total emissions they could even end up having to push diesel sales. And to do that goes completely against current consumer sentiment on fuel types, so they’ll need to incentivise the sale of diesels instead of petrol cars.”

Get set for forecourts opening on Monday with our latest #GetRetailReady #infographic revealing car buyer's thoughts and expectations in the new #retail landscape. https://t.co/iEsnRun6j8 https://t.co/OPHraHWwX1
Auto Trader Highly Rated is back for 2020! Our Highly Rated Award recognises those car retailers delivering the very best in customer service. Find out when we will be announcing the 2020 Award recipients and what criteria you need to meet to qualify. https://t.co/3KF1MkqhfV https://t.co/LpmE65LbMw
Ian Plummer was invited onto @BBCNews this morning to discuss the latest manufacturing figures from the @SMMT. He took the opportunity to highlight the pent up demand in the market & all the measures #retailers have been taking to get #retailready ahead of #showrooms reopening https://t.co/uNmpEYMatT
Thanks James, kind of you to say and great to hear you've found the insight beneficial https://t.co/63vAiNfMfG
To help retailers get back to selling vehicles as quickly as possible, we're launching a new marketing campaign as well as introducing some of the biggest changes to our site in recent years designed to drive more buyers to your ads. Find out more here: https://t.co/JvfE40zohI https://t.co/dqnoP6x3G0
With showrooms set to open on Monday, we’ve put together a handy #infographic to take you through car buyers' thoughts and expectations in the new #retail landscape. https://t.co/nqvKSP6X5t https://t.co/fUhwQ9j9Fq
Thanks to everyone for joining today's #webinar and of course thank you to our guest presenters @adamjt11 and @MikeHawesSMMT. Be sure to join next week and best of luck to those opening their doors next week #retailready https://t.co/qkAmfJw5kC
Catherine reveals the latest changes coming to the Auto Trader platform to improve the #userexperience and increase ad views and dwell time. https://t.co/EiIphIdQfH
Our latest consumer #marketing campaign is designed to give consumers confidence that they can join the car buying journey again and to push the message that #automotive is back in business!
Back to Catherine to talk about how we are helping consumers to get #retailready

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience