Safety and security

Trust and transparency is integral to our marketplace - our dedicated security teams helps ensure our customers and consumers know how to buy and sell online with confidence

Buying and selling safely

Buying or selling a car should be a pleasant and hassle-free experience‚ and at Auto Trader we do everything we can to make sure that's the case. As the UK’s leading digital automotive marketplace, we recognise that buying or selling a vehicle online can be complicated.

Our Safety and Security Centre offers tips, checklists and advice to help car buyers and car owners stay safe when using our platform.

To ensure consumers only see genuine adverts, we have a dedicated customer security team, working seven days a week, who monitor our site to identify adverts that are potentially fraudulent or misleading in price or mileage. We also have an online Safety and Security area on our platform which offers tips, checklists and advice to help car buyers and car owners stay safe when buying and selling vehicles. Over 10 years ago, we founded an industry forum, the Vehicle Safe Trading Advisory Group ('VSTAG'). VSTAG brings the UK’s leading online automotive advertising companies together with advisors from the Metropolitan Police, Get Safe Online and Action Fraud to work together to reduce online vehicle crime and help protect buyers and sellers of pre-owned vehicles from fraud.

Cyber security

To mitigate the risk of cyber crimes we continuously monitor the availability and resilience of our platform and systems, as well as investing in security infrastructure to ensure they remain robust. We employ dedicated security teams and carry out regular penetration testing and reviews of threats and vulnerabilities. We have two-factor verification in place to access our network, providing enhanced authentication. We have been PCI DSS (payment card industry data security standard) compliant since 2013 and use an external Quality Security Assessor to maintain best practice.

We have a rigorous data breach process in the unlikely event one occurs. This includes reporting notifiable breaches to the relevant regulatory authorities, including the ICO and FCA, without undue delay and within stipulated deadlines. Where required we take corrective action as soon as possible.

Protecting consumer and customer data

Protecting the data of our consumers and our retailer customers is also an important focus for us. We have completed a comprehensive programme of work to ensure the organisation (both in the UK and Ireland) complies with the General Data Protection Regulation.

We are a data-led business, and when it comes to collecting and storing personal data, be that for consumers, customers or our employees, we abide by a clear set of principles. We are committed to ensuring that the personal information we collect, and use is appropriate for the purpose and does not constitute an invasion of privacy. Where appropriate, Auto Trader obtains consent from consumers to gather personal data to service their enquiries for products, services or vehicles advertised on the site. Explicit consent is also obtainedto contact consumers for marketing purposes. We may pass personal data to third-party service providers contracted to Auto Trader in the course of dealing with customers or employees. We carefully vet any third parties that we share data with, and they are obliged to keep it securely, and to use it only to fulfil the service they provide on our behalf. 

Our privacy policies can be viewed in full below:

Autotrader.co.uk privacy policy 

Auto Trader Group plc privacy policy 

To help retailers capitalise on #ElectricVehicle demand, the @RMI_NFDA has reopened The Electric Vehicle Approved (EVA) accreditation scheme. You can find out more about the scheme and how to get accredited at https://t.co/9X7IjGLKHn https://t.co/amkIb269ys
Guaranteed Part-Exchange will deliver qualified buyers who come with a guaranteed price for their part-exchange, ready to do the deal. Best of all, there’s limited risk for the retailer, because the part-ex is underwritten by our partner, @ManheimUK > https://t.co/K06JkfTfqU https://t.co/LjCVuRlzF6
The latest government announcement of new nationwide restrictions have not impacted the purchasing intent of most car buyers on our site indicating that demand is still healthy. #atinsightoftheday https://t.co/vCU2VyShCl
After a period of peak market performance, the pace of the recovery has exceeded the expectations of most retailers. Which is why now is a great time to reset and take aim at your year-end goals. And we’ve made it easy > https://t.co/UTtLVMXwDi #finishstrong https://t.co/8wsOhHDbE2
In his latest update, Auto Trader CEO, Nathan Coe, shares the latest on consumer demand, how we will continue to support buyers during #COVID19, what new tools and services we are set to launch, and how we’re helping retailers finish the year strong https://t.co/VarP7b4r2Y
We recently reported the 23rd consecutive week of used car price rises with prices up 8.5% between October 5 and 11. Find out more in this article from @AMchatter @AM_editorTimR @Sharpe_Tom #usedcar #prices https://t.co/A7EYkzCpla
Are you looking to finish this year on a high? Then you need to check out our latest on demand webinar where @MarcThornboroug shares our 5 steps to finish the year strong. Take some time out to watch the clip now > https://t.co/YTLi84bjlB https://t.co/QFzziyn2G5
Did you miss this week's #CourageousConversations focussed on how to move away from performative allyship? Well you can now catch up on demand and learn about this vital #diversity and #inclusion topic in your own time at https://t.co/N2pBbtuxj8 https://t.co/wyLHn446ya
Last week we launched our new Retailer Performance Masterclasses, available to all retailers online and completely free of charge. Here's what @RobinLuscombe had to say about them… To start your RPM journey visit https://t.co/8lRBF73GRH https://t.co/rIkMgV1TAo
On a like-for-like basis, last week used car prices increased 8.5% on the same period last year, marking 23 weeks of consecutive price growth. #atinsightoftheday #petrol #diesel #usedcar #prices https://t.co/I3bfnkvQIM

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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