Responsibility

Our industries

Our people, culture and environment strategy extends to ensuring we support the wider technology, automotive, advertising and creative industries

Making a difference to our industry

As a business we’re committed to supporting our customers and the wider automotive industry; whether that’s developing the next generation of talent, sharing best practice advice with our retailer customers through masterclasses and industry events, providing in-depth insights and data through our webinars and Market Reports, or encouraging our teams and partners to operate in a transparent, progressive and diverse manner.

800+

retailers attended our Masterclass and Discovery programmes

5,000

retailers viewed content through our webinars and insight on demand initiatives

Leading change in automotive

As a customer-focused business we are committed to findings ways to improve the process of buying and selling vehicles for consumers and retailers alike. We have changed our sales approach, removing commissions, and our packages; both of which enable us to promote best practice and equip our sales teams to create strong business partnerships with our customers helping add value to their businesses.

We partner with pioneering organisations such as Ennis & Co. and the UK Automotive 30% Club to host events attended by senior executives and change leaders from across the automotive industry. These events provide platforms to share best practice and insights into the cultural and economic benefits of attracting and retaining a diverse workforce, as well as exploring the necessary steps to attract more women into automotive.

Video

Diversity and inclusion in the automotive industry

Senior HR directors, and our partners from some of the industry's largest automotive brands discuss diversity and inclusion - what it means for our industry, and how we can address the imbalance.

Recognising excellence

The Auto Trader Retailer Awards is an annual event which recognises the best performing retailers, which we have been doing for more than 12 years.

In 2020 we hosted our fourth-annual Auto Trader New Car Awards, where we celebrate the very best new cars launched. Unlike other industry car awards which are voted on by panels of experts, we believe the opinions that matter most are those of our consumers. That’s why our winners are decided by feedback from more than 181,000 car owners.

Supporting the technology and digital industries

We continue to support the technology and digital industries with various partnerships and projects. Working closely with Manchester Digital, whose members include progressive businesses, we aim to create the optimum environment for our industry by taking direct action to solve specific issues like talent shortages as well as providing a cohesive voice for the sector.

Our colleague from our product and technology teams host ‘AT Tech Talks’ that are free to everybody who wants to learn about the latest use of technology and network with other professions. We also have a ‘Tech Blog’ series including useful content on anything from product design to automation, in order to support the development of people in other businesses.

Developing talent

One of the most critical challenges for both the technology and automotive industries is ensuring we develop diverse teams of young people with the right skills to lead us into the future.

To encourage the next generation of technology and STEM (Science, Technology, Engineering and Maths) talent, we partner with a wide range of local education organisations from primary schools to universities:

  • We work with Manchester Digital on their Apprenticeship Scheme and have welcomed apprentices into the business for the last two years
  • We work with local universities and schools to host experience days in our offices, running mock interviews and giving talks to introduce students to careers in digital
  • We run ‘Code Clubs’ in local primary schools to teach young children how to code
  • We continue to offer a PhD scholarship and two summer project grants for Data Science students from the University of Manchester.
  • A number of our colleagues are STEM ambassadors, and lead our involvement with initiatives like the nationwide “People Like Me” campaign to encourage girls into STEM careers
For #newcar buyers looking to make their money go further they can do no better than @MGmotor! That’s according to over 181,000 car owners who voted in this year’s Auto Trader New Car Awards. Find out what owners said at https://t.co/CvwkAS1v2V #carawards #winners https://t.co/zjGHrf3r6P
Insight of the day: Demand for #newcars is surging on Auto Trader with enquiries for brand new vehicles up 206% year-on-year #atinsightoftheday https://t.co/hFqjr3SDO5
Insight of the Day: We've seen a shift in consumer perception, with 75% of car buyers on our site saying they were now comfortable visiting a #cardealer. #COVID19 d19 safety measures put in place by dealers were the key reason buyers felt comfortable visiting. #ATinsightoftheday https://t.co/S9JxfLux2D
We’ve just launched Highly Rated 2020 - recognising those #cardealers giving the very best customer service. If you’ve met the criteria then you'll have just received an email detailing what's next. Made the cut? Then share how your promoting your success using #ATHighlyRated https://t.co/RbHXHDhE6v
Tomorrow we’ll be announcing which retailers are #athighlyrated for 2020! Those that qualify will be receiving packs to promote their success to car buyers online and in their showrooms this week - stay tuned to find out if you’re highly rated! https://t.co/j2zk8dJSli
Missed this week's webinar with special guest @vertumotors? Well fear not - the whole webinar is now available on demand at https://t.co/A8vB2i49FU https://t.co/fpMbEkaRgB
Driving long distances? Well the best car for the job is the @UKVolkswagen Golf which scooped the Best Car for Long Distances award at the Auto Trader New Car Awards 2020. Find out what owners said at https://t.co/TAtdeRojpZ https://t.co/4Sj9ANaFK6
For those looking for a 7 seater you can do no better than the @VolvoCarUK #XC90. That's according to the 181,000 car owners who voted it the best 7 seater in this year's Auto Trader New Car Awards! https://t.co/M7t1X3Ic9S https://t.co/csJOtcU63N
Exactly one week ago @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/CLdSORmOV0
Exactly one week ago when @MrRoryReid & @ErinBakerMotors announced the winners of the Auto Trader New Car Awards – revealing the best #newcars in the UK according to over 181,000 car owners! You can check out the #award winners at https://t.co/FMgf5HByCM #ThrowbackThursday https://t.co/SAFHIczDhl

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience