Safety and security

Trust and transparency is integral to our marketplace - our dedicated security teams helps ensure our customers and consumers know how to buy and sell online with confidence

Buying and selling safely

Buying or selling a car should be a pleasant and hassle-free experience‚ and at Auto Trader we do everything we can to make sure that's the case.

As the UK’s leading digital automotive marketplace, we recognise that buying or selling a vehicle online can be complicated.

Our Safety and Security Centre offers tips, checklists and advice to help car buyers and car owners stay safe when using our platform.

We have a dedicated team working 7 days a week to combat fraud on our site, drawing on the data and insight gathered from our platform and collaborating with partners.

We are also a founding member of The Vehicle Safe Trading Advisory Group (VSTAG), an industry forum created to reduce online vehicle crime and help protect buyers and sellers of pre-owned vehicles from fraud.

VSTAG brings the UK's leading online car sales companies together with advisors from the Metropolitan Police, Get Safe Online and Action Fraud.

To find out more or contact VSTAG, visit the website www.vstag.co.uk/

Cyber security

Customers trust our platform, and we invest to keep it secure.

At Auto Trader we continuously monitor the availability and resilience of our platform and systems, and invest in security infrastructure to ensure they remain robust.

We employ dedicated security teams, and carry out regular penetration testing and reviews of threats and vulnerabilities.

We’ve introduced two-factor verification to access our network, providing enhanced authentication.

In payments, we have been PCI DSS (payment card industry data security standard) compliant since 2013 and use an external Quality Security Assessor to maintain best practice.

Data protection

We are a data-led business, and when it comes to collecting and storing personal data we abide by a clear set of principles.

In order for us to provide customers with our full range of products and services, we need to collect some personal data. We are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of privacy.

Where appropriate Auto Trader will obtain consent from consumers to gather personal data to service their enquiries for products, services or vehicles advertised on the site. Explicit consent will also be obtained to contact consumers for marketing purposes.

We may pass personal data on to third-party service providers contracted to Auto Trader in the course of dealing with customers. Any third parties that we share data with are obliged to keep it securely, and to use it only to fulfil the service they provide on our behalf. When they no longer need the data to fulfil this service, they will dispose of the details in line with Auto Trader’s procedures.

We have completed a comprehensive programme of work to ensure the organisation (both in the UK and Ireland) complies with the new General Data Protection Regulation.

Our privacy policies can be viewed in full below:

Autotrader.co.uk privacy policy 

Auto Trader Group plc privacy policy 

Get set for forecourts opening on Monday with our latest #GetRetailReady #infographic revealing car buyer's thoughts and expectations in the new #retail landscape. https://t.co/iEsnRun6j8 https://t.co/OPHraHWwX1
Auto Trader Highly Rated is back for 2020! Our Highly Rated Award recognises those car retailers delivering the very best in customer service. Find out when we will be announcing the 2020 Award recipients and what criteria you need to meet to qualify. https://t.co/3KF1MkqhfV https://t.co/LpmE65LbMw
Ian Plummer was invited onto @BBCNews this morning to discuss the latest manufacturing figures from the @SMMT. He took the opportunity to highlight the pent up demand in the market & all the measures #retailers have been taking to get #retailready ahead of #showrooms reopening https://t.co/uNmpEYMatT
Thanks James, kind of you to say and great to hear you've found the insight beneficial https://t.co/63vAiNfMfG
To help retailers get back to selling vehicles as quickly as possible, we're launching a new marketing campaign as well as introducing some of the biggest changes to our site in recent years designed to drive more buyers to your ads. Find out more here: https://t.co/JvfE40zohI https://t.co/dqnoP6x3G0
With showrooms set to open on Monday, we’ve put together a handy #infographic to take you through car buyers' thoughts and expectations in the new #retail landscape. https://t.co/nqvKSP6X5t https://t.co/fUhwQ9j9Fq
Thanks to everyone for joining today's #webinar and of course thank you to our guest presenters @adamjt11 and @MikeHawesSMMT. Be sure to join next week and best of luck to those opening their doors next week #retailready https://t.co/qkAmfJw5kC
Catherine reveals the latest changes coming to the Auto Trader platform to improve the #userexperience and increase ad views and dwell time. https://t.co/EiIphIdQfH
Our latest consumer #marketing campaign is designed to give consumers confidence that they can join the car buying journey again and to push the message that #automotive is back in business!
Back to Catherine to talk about how we are helping consumers to get #retailready

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

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