Who we are

About us

Auto Trader Group plc is the UK’s largest digital automotive marketplace.

Auto Trader has over 90% prompted brand awareness with consumers, and attracts over 49 million cross platform visits each month. The audience is not only large but highly engaged with a 76% share of minutes spent across automotive classified sites. 

The marketplace also hosts the largest pool of vehicle sellers (listing more than 450,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

An overview of our business

Our purpose is to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike.

Auto Trader is a 100% digital business. Starting life as a local classified magazine in 1977, we’ve grown and evolved alongside our customers. In 2013, we successfully completed the transition from a print title and became a fully digital marketplace. Our rich history gives us nearly 40 years of brand heritage and trust - unusual among online companies.

Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 100 Index.

Auto Trader in numbers

90%

of consumers are aware of Auto Trader for any mention of new or used car

49m

cross platform visits each month

5x

more time spent on our site than our nearest competitor

239m

advert views a month

461k

live car stock on average per month

15th

biggest website in the UK

No.1

trusted automotive classified brand in the UK

32nd

in the Sunday Times Best Companies to Work For 2019

For your chance to win a £250 Amazon voucher just post a pic of your sticker in your dealership using the #ATHighlyRated hashtag on either Twitter or on LinkedIn & copy us in (@ATInsight or Auto Trader Insight). For full terms & conditions, just visit: https://t.co/QyRcG7gj3h https://t.co/6IA7e3I5q0
Many of the UK's very best retailers will be receiving their #ATHighlyRated stickers this week in recognition of providing an exceptional car buying experience, resulting in consistently high reviews from their customers. From all of us at Auto Trader a huge congratulations https://t.co/WzWzqm74E4
We've launched the 2nd edition of our Car Buyers Report examining how the car buying journey has evolved since 2017. We explore the process & identify the challenges, the accelerators to purchase & of course the opportunities! Download your free copy here https://t.co/IVBtryHlUf https://t.co/Jk86YHkEcl
Congrats to Lewis and everyone at Poolfoot Motors for your much deserved #ATHighlyRated recognition 👍 https://t.co/spbNfgJd77
If you're in the Chichester area then why not join our free Masterclass on the 16th July? You'll hear the latest industry research & best practice from the UK's most successful retailers helping you sell more cars, faster, & for more profit. Sign up here https://t.co/zraCdB1UUj https://t.co/5YFuQ7jk5k
Yess! Employer of the Year 2019 is @TrustFordUK massive massive congratulations! https://t.co/rhKEe3tSsK
Huge congratulations to everyone at Carbase for winning the Used Car Retailer of the Year #MotorTraderAwards https://t.co/MSr0QDRMRD
And Digital Initiative of the Year Franchise goes to...Chorley Group.. and the independent category goes to @CarbaseUK 🥂🥂
Congratulations to @ACCUKLTD for winning Independent Garage of the Year at tonight's #MotorTraderAwards https://t.co/GDD014dB5i
Excited for tonight's #MotorTraderAwards. 29 years of celebrating some of the best retailers in the business. Good luck to everyone 🤞 https://t.co/vlyALV5dkj

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience