Who we are

Our strategy

Auto Trader exists to lead the digital future of the UK automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our strategic pillars

Improve car buying in the UK

Increase consumer audience, advert views and use of our valuation tools

Having the largest and most engaged consumer audience is one of the key components in our network effects business model. Investing in the best consumer experience and growing audience underpins the value we deliver to our retailers. Part of that experience is the free valuation tools we offer.

Improve stock choice, volumes and accuracy

Consumers visit Auto Trader, in part due to the experience, but also due to the volume and choice of stock from our trusted customer base. It’s important we maintain coverage across age, price, region make and model to ensure we can meet the buying needs of all our consumers. Stock is underpinned by accurate taxonomy, which we continue to improve.

Evolve the automotive ecosystem in the UK

Grow ARPR in a balanced, sustainable way by creating value for our customers

Average revenue per retailer (ARPR) growth is driven by three levers; stock, price and product. Over a three to four year period we look to balance their contribution, as we seek at attain long-term sustainable growth.

Enhance our relevance and value to manufacturers

Whilst our main revenue driver comes through retailers, there is considerable opportunity with manufacturers. We know three out of four consumers are open to buying new or used cars high up in the buying funnel, which promotes our audience of in market car buyers as a valuable target audience for manufacturers.

Become the most admired digital business

Extend our product offering further down the buying funnel, towards online transactions

There’s considerable market research suggesting that consumers are becoming more open to the idea of transacting cars online. We believe having the component parts of the deal will be a key differentiator for us as a business.

Create and maintain high-performing, data-orientated teams

Auto Trader’s people are one of our most important assets. We continually invest in their development, our environment and promoting diversity and inclusion. Data is at the heart of how we operate as a business and how our people work.

Today's the last day to submit your #ATAwards entry & your chance for the recognition you & your colleagues deserve. Just like the brilliant @mikebrewer & @mikebrewermotor one of last year's big winners, we can't wait to see who lifts this year's trophy https://t.co/gV180jMxhE https://t.co/dSPjgHbPwt
This week we hosted our 2nd #DiversityandInclusion event in partnership with @ennisandco 80+ HR directors CEOs MDs & change leaders joined us at our London offices to share ideas & identify solutions for driving greater #diversityinauto Find out more here https://t.co/g3XfiuIITr https://t.co/WqZJD4V1S1
Just a few days left to enter the #ATAwards. If you needed any more reason to enter then take a listen to last year's 'Rising Star', Jacob Freshwater on how it's helped his business. Lines close on Monday 20th May, for more info & to enter, just visit: https://t.co/gV180jMxhE https://t.co/bAtvk7pLM9
Jesse Norman MP launching the @RMI_NFDA’s new EVA accreditation @EVApproved https://t.co/CB2fxAwwzI
We're looking forward to the official launch of the @RMI_NFDA Electric Vehicle Approved (EVA) scheme tonight. Endorsed by the Government's Office for Low Emission Vehicles & the Energy Saving Trust it's a brilliant way to stand out from competitors & build trust with car buyers https://t.co/jnPFz1AeWQ
Consumers like to buy from people like them, and we need to see more diversity in retailers and dealerships, Ian mentions at #FTCar summit
Consumers look for their next new car, they don’t simply think I’m looking for a brand new or used car, Ian tells the panel at #FTCar summit
Auto Trader’s @IanJPlummer is on the panel at the #FTCar summit talking about retail https://t.co/pyfK8JKLRO
“The industry isn’t doing enough to show the total cost of ownership of EVs and we are very close to price parity” says Rupert Mitchell, Chief Strategy Officer, WM Motor #FTCar
“There’s a flourishing second hand market in electric vehicles” says Vicky Edmonds, joint head, OLEV at #FTCar summit

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience