Who we are

Our strategy

Auto Trader exists to lead the future of the UK's digital automotive marketplace. We aim to improve the process of buying and selling vehicles in the UK, by continually evolving the ecosystem to provide a better experience for consumers, retailers and manufacturers alike

Our strategic pillars

Improve car buying in the UK

Increase consumer audience, advert views and use of our valuation tools

Having the largest and most engaged consumer audience is one of the key components in our network effects business model. Investing in the best consumer experience and growing audience underpins the value we deliver to our retailers. Part of that experience is the free valuation tools we offer.

Improve stock choice, volumes and accuracy

Consumers visit Auto Trader, in part due to the experience, but also due to the volume and choice of stock from our trusted customer base. It’s important we maintain coverage across age, price, region make and model to ensure we can meet the buying needs of all our consumers. Stock is underpinned by accurate taxonomy, which we continue to improve.

Evolve the automotive ecosystem in the UK

Grow ARPR in a balanced, sustainable way by creating value for our customers

Average revenue per retailer (ARPR) growth is driven by three levers; stock, price and product. Over a three to four year period we look to balance their contribution, as we seek at attain long-term sustainable growth.

Enhance our relevance and value to manufacturers

Whilst our main revenue driver comes through retailers, there is considerable opportunity with manufacturers. We know three out of four consumers are open to buying new or used cars high up in the buying funnel, which promotes our audience of in market car buyers as a valuable target audience for manufacturers.

Become the most admired digital business

Extend our product offering further down the buying funnel, towards online transactions

There’s considerable market research suggesting that consumers are becoming more open to the idea of transacting cars online. We believe having the component parts of the deal will be a key differentiator for us as a business.

Create and maintain high-performing, data-orientated teams

Auto Trader’s people are one of our most important assets. We continually invest in their development, our environment and promoting diversity and inclusion. Data is at the heart of how we operate as a business and how our people work.

For your chance to win a £250 Amazon voucher just post a pic of your sticker in your dealership using the #ATHighlyRated hashtag on either Twitter or on LinkedIn & copy us in (@ATInsight or Auto Trader Insight). For full terms & conditions, just visit: https://t.co/QyRcG7gj3h https://t.co/6IA7e3I5q0
Many of the UK's very best retailers will be receiving their #ATHighlyRated stickers this week in recognition of providing an exceptional car buying experience, resulting in consistently high reviews from their customers. From all of us at Auto Trader a huge congratulations https://t.co/WzWzqm74E4
We've launched the 2nd edition of our Car Buyers Report examining how the car buying journey has evolved since 2017. We explore the process & identify the challenges, the accelerators to purchase & of course the opportunities! Download your free copy here https://t.co/IVBtryHlUf https://t.co/Jk86YHkEcl
Congrats to Lewis and everyone at Poolfoot Motors for your much deserved #ATHighlyRated recognition 👍 https://t.co/spbNfgJd77
If you're in the Chichester area then why not join our free Masterclass on the 16th July? You'll hear the latest industry research & best practice from the UK's most successful retailers helping you sell more cars, faster, & for more profit. Sign up here https://t.co/zraCdB1UUj https://t.co/5YFuQ7jk5k
Yess! Employer of the Year 2019 is @TrustFordUK massive massive congratulations! https://t.co/rhKEe3tSsK
Huge congratulations to everyone at Carbase for winning the Used Car Retailer of the Year #MotorTraderAwards https://t.co/MSr0QDRMRD
And Digital Initiative of the Year Franchise goes to...Chorley Group.. and the independent category goes to @CarbaseUK 🥂🥂
Congratulations to @ACCUKLTD for winning Independent Garage of the Year at tonight's #MotorTraderAwards https://t.co/GDD014dB5i
Excited for tonight's #MotorTraderAwards. 29 years of celebrating some of the best retailers in the business. Good luck to everyone 🤞 https://t.co/vlyALV5dkj

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience