Who we are

What we do

There are over 10 million transactions each year and we are driving change in how consumers are shopping for these cars online. Auto Trader aims to drive further efficiencies in the market, benefitting consumers, retailers and manufacturers

Through the evolution of our digital platforms and our innovative data products we make the process of buying and selling cars easier for consumers, retailers and manufacturers.

How we make the market simpler and more efficient

Consumers

From desire, to research, to decision - Auto Trader makes the consumer journey easier.

Our platform offers consumers an unparalleled selection of new and used car listings, enabling them to search from a marketplace of 461,000 cars including 30,000 new cars each month.

Each advert features a good, great, or low price indicator, dealer reviews and the ability to perform a free basic vehicle check. We also offer free car valuations and a variety of motoring services and advice to help consumers in their car buying journey.

As 52% of car buyers want to search for their next car by monthly price, we’ve launched a new finance search tool allowing consumers to search by monthly budget.

Trade

From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.

We offer a range of products and services to our retailer customers to help them win in today’s digital automotive marketplace.

Our core classified platform provides access to the UK’s largest car buying audience through different product packages which offer increasing levels of prominence in search.

Powered by both our own and third-party data, we offer data intelligence solutions (Retail Accelerator and Retail Check) enabling retailers to buy the right stock, at the right price.

After gaining FCA authorisation, we can now enable retailers to display their own finance calculator as standard on their full page adverts on Auto Trader. This allows retailers to show their finance offerings much earlier on in the car buying journey, increasing the opportunity for them to sell their own finance over a consumer sourcing finance from elsewhere.

Every retailer customer receives monthly performance dashboard analytics to help them assess their performance, and free access to best practice events.  

Manufacturers

From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.

Our platform enables manufacturers to advertise to the UK’s largest car buying audience. Our new format InSearch allows brands to serve new car adverts within search results, and as 58% of car buyers used video to inform their recent purchase decision, we recently introduced video format advertising.

We know that 75% of buyers consider new cars, so we added over 30,000 brand new car make/model variants on our marketplace. Make/model pages for all new cars improve the buying journey, and our extra content and annual New Car Awards enhances Auto Trader’s position in the new car market.

We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.

For your chance to win a £250 Amazon voucher just post a pic of your sticker in your dealership using the #ATHighlyRated hashtag on either Twitter or on LinkedIn & copy us in (@ATInsight or Auto Trader Insight). For full terms & conditions, just visit: https://t.co/QyRcG7gj3h https://t.co/6IA7e3I5q0
Many of the UK's very best retailers will be receiving their #ATHighlyRated stickers this week in recognition of providing an exceptional car buying experience, resulting in consistently high reviews from their customers. From all of us at Auto Trader a huge congratulations https://t.co/WzWzqm74E4
We've launched the 2nd edition of our Car Buyers Report examining how the car buying journey has evolved since 2017. We explore the process & identify the challenges, the accelerators to purchase & of course the opportunities! Download your free copy here https://t.co/IVBtryHlUf https://t.co/Jk86YHkEcl
Congrats to Lewis and everyone at Poolfoot Motors for your much deserved #ATHighlyRated recognition 👍 https://t.co/spbNfgJd77
If you're in the Chichester area then why not join our free Masterclass on the 16th July? You'll hear the latest industry research & best practice from the UK's most successful retailers helping you sell more cars, faster, & for more profit. Sign up here https://t.co/zraCdB1UUj https://t.co/5YFuQ7jk5k
Yess! Employer of the Year 2019 is @TrustFordUK massive massive congratulations! https://t.co/rhKEe3tSsK
Huge congratulations to everyone at Carbase for winning the Used Car Retailer of the Year #MotorTraderAwards https://t.co/MSr0QDRMRD
And Digital Initiative of the Year Franchise goes to...Chorley Group.. and the independent category goes to @CarbaseUK 🥂🥂
Congratulations to @ACCUKLTD for winning Independent Garage of the Year at tonight's #MotorTraderAwards https://t.co/GDD014dB5i
Excited for tonight's #MotorTraderAwards. 29 years of celebrating some of the best retailers in the business. Good luck to everyone 🤞 https://t.co/vlyALV5dkj

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience