Who we are

What we do

There are over 10 million transactions each year and we are driving change in how consumers are shopping for these cars online. Auto Trader aims to drive further efficiencies in the market, benefitting consumers, retailers and manufacturers

Through the evolution of our digital platforms and our innovative data products we make the process of buying and selling cars easier for consumers, retailers and manufacturers.

How we make the market simpler and more efficient

Consumers

From desire, to research, to decision - Auto Trader makes the consumer journey easier.

Our platform offers consumers an unparalleled selection of new and used car listings, enabling them to search from a marketplace of 461,000 cars including 30,000 new cars each month.

Each advert features a good, great, or low price indicator, dealer reviews and the ability to perform a free basic vehicle check. We also offer free car valuations and a variety of motoring services and advice to help consumers in their car buying journey.

As 52% of car buyers want to search for their next car by monthly price, we’ve launched a new finance search tool allowing consumers to search by monthly budget.

Trade

From marketing, to finance, to deal - Auto Trader makes the retailer journey easier.

We offer a range of products and services to our retailer customers to help them win in today’s digital automotive marketplace.

Our core classified platform provides access to the UK’s largest car buying audience through different product packages which offer increasing levels of prominence in search.

Powered by both our own and third-party data, we offer data intelligence solutions (Retail Accelerator and Retail Check) enabling retailers to buy the right stock, at the right price.

After gaining FCA authorisation, we can now enable retailers to display their own finance calculator as standard on their full page adverts on Auto Trader. This allows retailers to show their finance offerings much earlier on in the car buying journey, increasing the opportunity for them to sell their own finance over a consumer sourcing finance from elsewhere.

Every retailer customer receives monthly performance dashboard analytics to help them assess their performance, and free access to best practice events.  

Manufacturers

From production, to advertising, to sale - Auto Trader makes the manufacturer journey easier.

Our platform enables manufacturers to advertise to the UK’s largest car buying audience. Our new format InSearch allows brands to serve new car adverts within search results, and as 58% of car buyers used video to inform their recent purchase decision, we recently introduced video format advertising.

We know that 75% of buyers consider new cars, so we added over 30,000 brand new car make/model variants on our marketplace. Make/model pages for all new cars improve the buying journey, and our extra content and annual New Car Awards enhances Auto Trader’s position in the new car market.

We use our own data management platform (‘DMP’) to create highly targeted audience segments for advertising and give manufacturers a compelling proposition to reach new car buyers.

Did you know 88% of car buyers are worried they’re not getting a fair deal & 86% are worried they can’t trust the retailer. To help instil more confidence in the vehicle, the price & the retailer we're evolving the consumer experience. Find out more here https://t.co/kJyCtRAkTm https://t.co/PbvVn2RR5h
Throughout May & June we hosted a series of Dealer Open Golf Championship qualifiers around the UK with 192 golfers taking part. Last month we held the final at The Grove - it was a fantastic day & the brilliant team from @HiltonGarage lifted the trophy. Congratulations guys 🏆 https://t.co/xUQfHwt390
Good luck everyone!🏆 https://t.co/1eUedGX8Vp
We're very honoured to have been invited to @TrustFordUK's brilliant annual employee conference today. Our Insight Director Nick King loved the opportunity to share some of our latest insights from the Market Report and Car Buyers Report. Thank you for having us! https://t.co/GgP3OBzAzR
The latest figures from the AT Fastest Selling Index show that the Renault ZOE isn't only the fastest selling used car in the UK, it's the 2nd too. It's just the 3rd time a pure EV has taken the top spot & the first to get the one-two. Read more here: https://t.co/UmqSVkDRFN https://t.co/KN1NeyR9Fe
The latest figures from the AT Fastest Selling Index show that the @renault_uk ZOE is not only the fastest selling car in the UK, it's the 2nd too. It's only the 3rd time a pure EV has taken the top spot & the first to get the one-two. Read more here: https://t.co/UmqSVkDRFN https://t.co/qcP74wSNal
Thanks to everyone that tuned in to this morning's #ARNLive to listen to Daksh, Stephen & Rebecca discuss the health of the market, the challenges & the big opportunities. If you missed it, don't worry as it's available for catch up here: https://t.co/YrTd9HEqre https://t.co/ih6rO1nSp3
T-minus 30 minutes until we go live! Don't miss Daksh, Stephen & Rebecca discussing the latest insights, thoughts on the market & their tips on hitting Q4 targets. Tune in here: https://t.co/YrTd9HEqre https://t.co/srxxcIXWQX
A great piece on the @Telegraph by Tim Kiek asking if finance is having a negative impact on the industry. @IanJPlummer gave his view on the positive influence - not only the industry but for car buyers & possibly the environment too. You can read it here https://t.co/VTrQvwmoUU
The latest new car registrations from the @SMMT revealed the market slipped -6.7% in October with private sales down -13.2%. With Brexit extended & an election in December what can we expect from the closing months? @IanJPlummer shares his thoughts here: https://t.co/VtEn1CT2bf https://t.co/AYHvu6AXEC

Auto Trader Group plc
Registered in England (Company number: 09439967)

Auto Trader Limited
Registered in England and Wales (Company number: 03909628)

Registered address:

1 Tony Wilson Place
Manchester
M15 4FN
VAT number: GB 614 8918 20

Keep in touch

We use social media to speak to the UK’s largest car buying audience